Ekstasy, who is Caura’s lead creative advertising agency has strategised and created a series of six advertising spots, to shine a light on different car management issues faced by UK drivers. It will be an integrated campaign running over 12 months across the country. The commercials use humour and relatable locations (for example, petrol station, […]
VOXI, the mobile network for young people unveils its new campaign “The Fun Never Ends”, the first by AMV BBDO VOXI by Vodafone, the mobile network for social media lovers, has unveiled its new campaign, “The Fun Never Ends” to promote its Unlimited Social Media proposition. Inaugural work by AMV BBDO, the tongue-in-cheek campaign sees […]
From the creativity of Serviceplan Italy and the commitment of Sisal to responsible gambling, Meet A.D.A. is born, the creative project that tells the story of an Artificial Intelligence system designed to counter risky gambling behaviors. A.D.A. (Anti Dependence Algorithm) is an Artificial Intelligence system that arises from Sisal’s strong focus on technological innovation and behavioral […]
For the first time, Snapchat has published its local monthly active user figures – revealing that it now has over 21 million monthly active users in the UK. This growth comes as Snapchat continues to serve its UK community with a unique visual messaging experience, trending augmented reality lenses, engaging local content from news and […]
Saint Elmo’s and the Long COVID Europe patient network are raising awareness about Long COVID by bringing real symptoms into the worlds of Elden Ring, Minecraft and The Witcher 3. The new level of difficulty called Long COVID Mode allows millions of gamers around the world to experience how tough life gets with Long COVID. […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 25th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
The game, which was a hit at SXSW and the Venice Film Festival, arrived this week 3DAR, an award-winning studio specializing in content creation, 3D animation, and live action, is bringing its next-generation mixed reality (MR) game Eggscape home to roost with Two Bit Circus, Inc., an experiential entertainment leader and creators of the world’s first Micro-Amusement Parks. […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – announce the Jury Chairs for the 25th edition of the awards. The Awards Programme recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and it acknowledges their contribution to […]
Clients can now measure data transfer and related carbon footprint, with performance insights, at creative, campaign and agency level Adaptive streaming specialist SeenThis has announced the launch of its new Emissions Dashboard which enables clients to track, measure and analyze their carbon footprint stemming from data transfer, alongside their campaign performance, in real time. This […]
For marketing and communications teams, international growth has always been a big target, but an equally large difficulty. Localisation is a tough nut to crack. The buzzword of 2023 has without a doubt been ChatGPT for our industry, there are risks that come with it, and there are huge opportunities too. This was what caught […]