Sitting uniquely at the intersection of both wine and travel – we positioned The Wine Flyer as your perfect pairing of taste and place. By connecting the sensorial experiences of taste and place, The Wine Flyer brand goes beyond the bottle to hero the post-pour experience – a way to truly relive our travels and share those unforgettable moments with the ones we love. This duality became the cornerstone of the brand narrative, which we captured in our creative idea – share a taste of place.

We developed a split-screen visual system that creates a bold and clear voice in the market – it’s never just about wine but the perfect match of the wine and the moment. The brand toolkit captures the rich and evocative world of taste and place – warm, inviting colours paired with images of collected memories, both at home and away. Crisp product photography paired with a subtle travel-inspired graphic language.

Paul Irwin, Principal at 1.1 said, “We worked closely with The Wine Flyer team to identify the compelling role they play in peoples’ lives and explored how to amplify this through every aspect of the brand and identity. The new brand identity provides the tools to help drive The Wine Flyer’s next stage of growth”

Georgia Martin, Design Director at 1.1 said, “A core belief of The Wine Flyer was that wine should be both unpretentious and a sensory experience that has the power to transport us to a different time and place entirely. It can conjure a precise feeling, a memory of a special occasion, a specific moment in life perfectly captured in a sip, glass or bottle. We distilled this essence into our new creative idea – Share a taste of place.”

The new brand allows The Wine Flyer to stand confidently apart from its competitors by leading with emotive messaging beyond price or promotion. The flexible and easy-to-execute identity is a refreshing voice which helps elevate the experience today, whilst providing room to grow as they continue to expand their offering.

Jack Smith, CEO at The Wine Flyer said, “From the start we knew we needed an agency that understood the early stage challenges of creating a differentiated brand that would resonate with our growing audience. The team at 1.1 took a collaborative and creative approach to helping us unlock the synergy that exists when bringing together stories of the places we’ve travelled and being able to bring that feeling home again.”

The Wine Flyer’s new brand is now live. Find out more: thewineflyer.co.uk

Source: 1.1

The group’s restaurants, including The Delaunay, Brasserie Zédel and The Wolseley, evoke a bygone era and unique style of hospitality (restaurant critic Grace Dent once said, “People don’t flock to The Wolseley for life-changing eggs on toast; they go for a big plate of mood.”). But restaurant websites, especially at group level, often fail to convey the emotion of their physical spaces – the energy and buzz, the laughter and chatter.

To design the future of a group steeped in the past, Without visited all seven restaurants and spoke to staff directly. “That’s where the magic lies,” said Philip Koh, Director of Strategy at Without. “Through the process we came to understand that you don’t experience the restaurant;

you remember the doorman who greets you, the manager who shows you to your favourite table, the waiter who charms, the chef who packs an unprompted gift for you to take home. Ultimately, what makes the Group different is its people – staff and customers are the heroes.”

After a change in name last year, celebrating the people that make the group special became a focal point for the work.

Without’s art direction went beyond simply documenting the beautiful architecture and, instead, captures the essence of what each location feels like; snapshots of moments, memories and joyful interactions. Without assembled a team that included photographer Bella Howard, whose flash-forward style brings the work to life. While most hospitality businesses pay lip service to staff with shots of empty spaces and beautifully propped food, Without moved away from Instagram-ready plates to focus on people and the joy of eating. Food is shot in the process of being made or consumed – eating the cake, not having it.

This theme continues in the typography, which blends stylish serifs (GT Alpina from Grilli Type) with humanist sans-serifs (Satoshi from the Indian Type Foundry). Clean layouts and a stripped back, warm palette let the photography shine and, taken together, convey the brand’s trademark experience: you don’t know what will make an evening at The Wolseley special, but the level of quality and service will guarantee that it is.

Philip Koh, Co-Founder and Director of Strategy at Without, added; “When working with something as beloved as The Wolseley Hospitality Group, we felt the responsibility, not only to protect the heritage of the organisation, but also to honestly reflect the energy and brilliance of those who make it what it is, from the floor up. UX and UI design, content and brand strategy, all of this is in service to the real stars of the show – the people who bring the spaces (online and off) to life.”

The Wolseley Group’s new branding will roll out throughout July as they prepare for national and international expansion.

Source: Without

EveryFriday has created a bold and playful campaign for independent wine retailer Vino Vero, designed to stop wine drinkers in their tracks and draw them away from mass produced wine towards independent producers. 

The campaign – Don’t be a wine zombie – features striking illustrations by Rob Pybus, a prominent editorial illustrator who’s work features in the New York Times and WIRED. The creatives depict a group of colourful cartoon zombies with limbs hanging off, all sloshing wine, designed to grab the attention of wine drinkers and wake them up to the beauty of independent wine, giving them something more interesting to talk about at the table. 

Launching on 14^th July, the campaign will see the illustrations positioned on ad vans outside Waitrose and Majestic stores across London and Essex in a move that shows Vino Vero is not afraid to take on the big retailers. The creatives will also run across Vino Vero’s social channels. 

Dan Fernandez, Co-founder and Creative Director of EveryFriday, comments:  

“When it comes to buying wine, most people are zombies, lifelessly scanning supermarket shelves for an average tipple of what’s convenient. In doing so, they’re not only starving their tastebuds of anything infinitely less boring, they’re also supporting multi-national conglomerates who care more about pleasing shareholders than they do the quality and ethics of their wine.  

Jaime Fernandez, Founder of Vino Vero, comments: 

“We’ve been advocates for independent wine for many years, encouraging people to think more about where their wine comes from, how the grapes are grown and how the wine is made.  Mass-produced wine is riddled with human interference. The use of herbicides and pesticides in the vineyard harms the environment and drives biodiversity loss.  Manipulation in the winery, whether chemically or by the use of winemaking tricks alters the true essence of the wine. 

“For us it is important to promote wines from small, independent and family-run wineries.  These projects have real investment in the local region; protecting their environment, supplying jobs and producing true terroir-driven wines that focus on the celebration of their region rather than profitability.” 

Rob Pybus, editorial illustrator, comments:  

“When EveryFriday approached me with this project it immediately appealed as I like anything with a hint of humour and subversion; it’s a light-hearted stunt that was fun to push a little with the gruesomeness of the image. If my work can raise a smile whilst bringing attention to an independent business, that’s a win-win for me. I hope the campaign will turn heads and get people considering independent retailers, who have more passion and knowledge to share with their customers.” 

Source: EveryFriday

Working with BIGGBY^® COFFEE President, John Gilkey, MMB will tap into the BIGGBY^® COFFEE brand differentials that make them unique. “BIGGBY^® has a farm-direct trade with coffee farmers: putting name, a face, and a place to every kilo of coffee they buy. They are focused on helping their franchisees, baristas and Home Office employees create a life they love through a supportive and progressive work culture, all while serving fun, innovative beverages in an unpretentious and friendly environment,” according to Caufield.

MMB Chief Strategy Officer, Scott Lukas, adds, “BIGGBY^® COFFEE is truly a modern specialty drinks company.  Their vision regarding drinks, people and culture will define the next wave of the category.  We’re honored to help them accelerate their growth by rolling out BIGGBY^® COFFEE across America.”

MMB will work with the BIGGBY^® COFEE team on determining the best path forward with media planning and buying.  BIGGBY^® COFFEE chose MMB after a review and billings were not disclosed.

BIGGBY^® COFFEE was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. The brand’s cultural values of Make Friends, Have Fun, B Yourself and Share Great Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. The “Big ‘B’” on the orange background caught on, and today BIGGBY® COFFEE has 350-plus cafes across many states, including Tennessee, Michigan, Ohio, Indiana, Illinois, North Carolina, South Carolina, Wisconsin, Kentucky, Idaho, Georgia and Florida. More information: https://www.BIGGBY.com or www.BIGGBYfranchising.com.

MMB is an independent, full service, omni-channel marketing communications agency with a roster of clients that include Gulf States Toyota, Yale New Haven Health, Northern Trust, ALS Association, Foster Grant, Hannaford Supermarkets, Lymphoma & Leukemia Society, to name just a few. MMB integrates brand and performance expertise, bridging the gap between compelling storytelling and measurable results. This streamlined approach ensures brand consistency, optimized performance, and more effective campaigns, leading to maximum ROI and more efficient, action-driven marketing. More information is available: www.mmb580.com.

Source: MMB

The rebrand reinforces the enlarged organisation’s role and purpose as a flagbearer for a more diverse workforce across the capital. Retaining the INSPIRE name as the more established charity, the new identity aims to unite the two organisations under one brand while appealing to its key audiences across education, business, and young people.

According to a report by the Greater London Authority in 2020, while London is one of the most diverse cities in the world with over 40% of its population being from a minority ethnic background, this diversity is not reflected in its workforce. This is why INSPIRE wants to break down the barriers that hinder social mobility and make aspirations achievable for all young people, regardless of class, gender, race or ability.

WMH&I created a new logo, which has transformed the I of INSPIRE into an open door to reflect the charity’s role in “opening doors” of opportunity for young people, which in turn opens them up to new ideas, possibilities, and life choices. This ‘open door’ device forms the basis to the new visual identity. A beam of light shines through the door, and can hold photography, illustration, and typography. This creates a sense of optimism and positivity.

The door monogram is used beyond the logo in illustration and icons. The colour palette was chosen to give the brand a sophisticated, yet vibrant tone. The tone of voice adds further personality, playfully using messaging around open doors and opportunities.

As charities, EBPs work across the UK with schools providing Work Experience, Work-Related Learning, Enterprise Education and Careers Education, Information and Guidance (CEIAG) by connecting business and education and offering young people a rewarding and realistic introduction to work. Previously INSPIRE’s core areas were in Hackney, Islington and Westminster, while 15 Billion worked across Newham, Redbridge and Barking & Dagenham.

The new identity has been created to encapsulate four core elements of the new organisation’s personality: Commitment to its work and cause; Caring, believing all young people deserve to be heard and supported; Collaborative, building partnerships and networks to help young people achieve their goals and Creative, innovating to meet the needs of young people as they arise.

This work was carried out pro bono with no cost involved for the charity. For the illustrations, WMH&I wrote out a competition for schools in London. The ten best illustrations will be used by INSPIRE and the top two will get an internship at WMH&I.

Claude Barbé-Brown, Marketing Manager at INSPIRE said of the rebrand: “The rebrand has revitalised our charity at the perfect time as we embark on a new and ambitious path with our expanded team. WMH&I truly understood our mission, demonstrated their commitment to our shared values and has been instrumental in guiding us through this transformative journey. The new branding effectively conveys our purpose of “opening doors of opportunity” for young people in London. In addition to the visual identity, their agency culture has inspired us to be bold, unapologetic, and confident in promoting our work and its significance.”

Wybe Magermans at WMH&I said: “We are delighted to help INSPIRE create a new identity that reflects their mission and purpose – opening the door to opportunity for so many of London’s young people. We are also excited to join the INSPIRE’s Supporter’s Network and are looking at other ways to partner.”

Source: WMH&I

After rapid and extensive growth, and as they looked to expand their offer with the acquisition of Common in the US and Hmlet in SouthEast Asia, Habyt appointed DesignStudio to define their brand strategy, architecture, tone of voice and visual and verbal identity. With over 30,000 units in its portfolio across 50 cities, Habyt’s primary goal was to create a distinct, global brand that would reflect the company’s values and mission, as well as create a framework that offers the most seamless experience for tenants staying in every location. 

Eric Ng, Executive Creative Director at DesignStudio said, “Habyt aims to make it easier to find a place to stay, empowering you to seize opportunities and live anywhere, regardless of your circumstances or background. We captured this powerful idea with the brand purpose, “Your next move unlocked”. Unlike other property providers, Habyt doesn’t sell you a lifestyle or romanticise the experience, Its commitments of ‘Tell It Like It Is’, ‘For your every turn’ and ‘Breaking barriers’ focus on delivering a highly utilitarian experience which fulfils expectations and garners trust.”

This strategy sits at the heart of the visual identity, which takes inspiration from architectural floor plans. Highly utilitarian, the brand favours function over form at every turn. Guiding the user through their journey using this vernacular, and illustrating how Habyt can be configured to adapt to each individual’s needs. 

At the centre of the system, the Habyt logo builds on the idea of ‘unlocking opportunities’ through the symbol for opening doors which is located in the negative space of the ‘H’. The bespoke logo is supported by Basis Grotesque, a clean straightforward and highly legible typeface from Colophon Foundry. 

The primary black and white colour palette is supported by accent colours that are used strategically to highlight elements or communicate different products across the portfolio. 

This is supported by a system of icons – used to communicate key property features or Habyt’s offerings – while simple linear illustrations reminiscent of instructional diagrams are used instead of photography to depict inhabitants within the spaces.

Luca Bovone, Founder and CEO of Habyt said, “The recipe for effective rebranding begins with a profound understanding of our customers’ needs, fused with our forward-thinking vision for a fresh category we’ve named ‘flexible living’. We’ve gathered insights from over a thousand individuals, including both tenants and property owners. We’ve taken their perspectives into account and radically transformed them into a unique viewpoint, showcased in our state-of-the-art brand elements. We’ve laid the groundwork to create a distinct connection with clients of all ages and varying needs, positioning ourselves as the preferred brand for their living requirements.”

The new Habyt brand is now live. Find out more here: https://www.habyt.com/ and https://design.studio/work/habyt.

Source: DesignStudio

Cobra Beer announce that its new look will be rolled out across its entire range, reinforcing its reputation as the perfect pairing with Pan-Asian cuisine.

The creative new design and iconography responds to changing consumer tastes – with 61% of 18-34 year olds¹ reporting that they were adventurous in trying new cuisines. It echoes the demand for contemporary cuisines and dishes that Cobra is designed to accompany – such as Indian, Vietnamese, Chinese, Thai, Japanese, Turkish, Lebanese, and Sri Lankan food.  The new artwork showcases the diversity of spicy food where Cobra is an ideal partner, supporting Cobra’s brand campaign “Where There’s Spice, There’s Cobra”.

The British palate continues to evolve with over half of 18-34 year olds¹ adding spice to most of their savoury meals. Cobra’s new Graffiti style design speaks to a generation of urban foodies who are open to trying new cuisines and are seeking out premium brands that offer high-quality products.

Since launching in 1989, Cobra has become a go-to beer in the market for its ability to accompany spicy food; brewed to sit neatly between a lager and an ale. The beer’s distinctive low carbonation and smoothness makes it the perfect accompaniment to dishes from around the world. 

Cobra’s new foodie-led design will be rolled out across supermarkets including Tesco, Sainsbury’s, Co-op and Asda, as well as restaurants such as the Giggling Squid, Mowgli and 28,000 independent Pan-Asian restaurants spanning the whole of the UK.

Lord Karan Bilimoria CBE, Founder of Cobra Beer comments: “Cobra’s new creative puts the seal on our founding values – to create a beer that is irrefutably good to enjoy with spicy food. Britain’s taste buds are evolving and becoming more adventurous, and there’s an opportunity here for Cobra to sit at the heart of the Pan-Asian food revolution in the UK. Cobra is firmly on the journey with Britain’s evolving taste buds, and I’m delighted to roll out this new look to give our consumers some food for thought.”

Source: Cobra Beer

Founded in 2013, Green Angel Syndicate has evolved to cover both fund management as well as angel investment. The business has just won ‘Early-Stage Investor of the Year’ at The Business Green Awards and has been named ‘Seed VC of the Year’ by The UK Business Angels Association. With the launch of The Climate Change Fund for angel investors, and the imminent launch of a much larger Venture Fund for institutional investors, the time was right to update the brand to better reflect the changing face of the business and its portfolio.

Lewis Moberly was briefed to express the unique specialisation in climate change investment through a distinctive and original design that would stand out in the corporate landscape.  A new masterbrand look and feel needed to be credible and professional but also modern and innovative reflecting the climate focused companies the business invests in.  The existing name, Green Angel Syndicate lacked the gravitas required to launch the company’s new fund. Green Angel Ventures better represented the business ambition and new suite of products.

The new identity balances sincerity and warmth – a professional feel without losing the company soul.  Confident lettering delivers poise, while the playful curve in the tail of the R, conveys youthful innovation. A circle graphic is woven between the apex of the A representing the inter-generational bond, an infinite continuation and reminiscent of an angel’s halo, a caring, protective touch.  When married with bespoke lettering, the brand marque feels trustworthy with an air of optimism and strength. The graphic A icon, extractable and flexible as an individual brand asset, abbreviates the brand story and drives the brand’s full visual language. 

Emily Fox, Creative Director at Lewis Moberly commented: 

“It’s incredibly motivating to work with a company with purpose, sustainability, and innovation at its heart.  With climate change at the top of everyone’s agenda, it was important to create an impactful identity with true meaning, accurately reflecting the brand values.  Our core idea centred on future proofing the earth for the next generation and maintaining the circle of life. What we’ve created is a comprehensive design system with a powerful marque at its centre, and a ‘smile in the mind’.” 

Cam Ross, Green Angel Ventures CEO added:

“The Green Angel Ventures name and identity has been the creation of one of the best branding design agencies in London, and it shows.  Lewis Moberly has been professional, thorough, but above all inspirational in its approach to creative brand design.  We could not have asked for anything more.”

Source: Lewis Moberly

Born Ugly welcomes Amy Dennis as Client Director to its growing Client Services team. With a proven track record in building strong client relationships and driving business growth, Amy will bring her big agency experience to Born Ugly’s list of global clients, as well as help expand Born Ugly’s client roster. In her previous roles at JKR and Big Fish, Amy worked on global brands including Knorr, NHS, Charlie Bigham’s and KIND, as well as a range of brands within the global MARS portfolio, including M&M’s.

In addition, Ethan Wainwright joins Born Ugly as Senior Manager, Provocation & Creative Strategist. He brings with him a wealth of experience in campaign and creative strategy, further expanding Born Ugly’s already strong strategic capability. As part of the Provocation team – whose core mission is to challenge the status quo to change the game – Ethan will be instrumental in pushing the boundaries for clients and solving business challenges creatively.

Ethan joins Born Ugly from Finn where he was a Creative Strategist, creating campaign and creative strategies rooted in human-centred big ideas for challenger clients such as SMOL, Jason’s Sourdough, and TCC Global.

The addition of Amy and Ethan to Born Ugly’s team is part of its growing reputation for delivering category defining work through game-changing creative problem-solving for businesses and brands that share its challenger mindset.

Wander Bruijel, Senior Partner at Born Ugly, said:

“I’m really excited to welcome Ethan and Amy to our team of creative change agents and provocateurs. They are the first of several new additions to the team that will help us to make a big ugly dent in the universe. At Born Ugly we punch well above our weight, delivering world-class category defining strategic, creative and client services for businesses and brands that want to shake things up. Amy and Ethan share that attitude and their energy is already making its mark on the team and our clients.”

Ethan added:

“As a strategist I’m naturally curious and always looking for new challenges, and Born Ugly presented the perfect environment for this. The agency’s stellar reputation in brand transformation made it an obvious fit for me, and I look forward to helping the team evolve its existing creative strategy proposition.”

Amy said:

“I believe that creativity can change the world. After witnessing the extraordinary impact Born Ugly makes, I was inspired to join the team on a permanent basis. The diverse client set means that brand titans can learn from challengers and vice versa across a whole host of industries. I’m partially deaf and the pro-bono inclusion work the team does is a testament to their core beliefs, I feel privileged to be involved.”

Source: Born Ugly

With lockdowns and social distancing a thing of the past, Magnum® wanted the world to enjoy the pleasure of being together again with two new Doubles variants pushing flavour and indulgence in ice cream to a whole new level. 

Sunhouse designed dual identities for the new limited edition offerings that encouraged consumers, particularly those in the Gen Z crowd, to lose themselves and their inhibitions in summer’s most iconic moments. The creative needed to work beyond pack, providing the visual assets to bring the brand’s “Pleasure is Always On” campaign to life across multiple touchpoints. 

By fearlessly tapping into the festival spirit, the playful designs for Magnum® Double Sunlover and Magnum® Double Starchaser spark the desire for connection whilst also amping up excitement for the iconic ice cream brand. Magnum®’s equities have been reimagined to immerse consumers in hyper-sensorial landscapes of maximum indulgence whilst new iconography adds rich detail, giving consumers new layers to discover and experience.

“As always, the team at Magnum invited us to seek inspiration in unexpected places to create an expression that felt bold and totally unique,” comments Sally Knapton, Partner at Sunhouse. “In this instance, we found that inspiration in outdoor summer festivals. Both the radiant dayscape of Magnum® Double Sunlover and the cosmic nightscape of  Magnum® Double Starchaser capture the hedonistic energy and tribal spirit that make summer festivals so thrilling to be a part of.”

The concept came to life at Magnum’s legendary annual party at this year’s Cannes Film Festival. Working alongside Magnum’s creative agency collective, we developed an event bringing together pleasure seekers worldwide to celebrate the Pleasure Is Always On campaign. An unforgettable event, filled with A-list celebrities and influencers, and featuring a performance by JVKE, who collaborated with NASA technologies to create music that incorporated the sound of the sun, further amplifying the concept of these limited edition products.

“The launch of Magnum® Double Sunlover and Magnum® Double Starchaser promises to give pleasure-seekers a summer to be revelled in and remembered,” comments Ben Curtis, Global VP at Magnum®. “I look forward to seeing all the ways this visionary work continues to come to life this summer.”

Source: Sunhouse