Today, Beauty Pie, the disruptive direct-to-consumer beauty brand, unveiled “No Catch”, their new creative proposition highlighting their accessibility compared to other prohibitively expensive luxury beauty brands that ‘cut you out.’ The campaign runs for six weeks from today and leverages TV and OOH to broaden reach and amplify awareness and consideration. Beauty Pie, known for […]
As part of its continued evolution into a global lifestyle brand, ELLE, the biggest-selling fashion magazine & authority on style, was looking to create its own coffee brand that could compete with the likes of Illy and Nespresso. For a new-to-market coffee brand in an incredibly crowded category, instant brand recognition was essential, so our […]
The FAB Awards provided a bit of much needed cheer this week with the 25th Edition of their Awards streamed “online” on YouTube. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 25th FAB Awards! FAB extended an open invitation to the entire Marketing Communications […]
Based on the legendary spirit’s original formula, the 17 YEAR OLD LEGEND is an exquisite and historic blend that offers a once-in-a-lifetime taste of cocktail history Appleton Estate, a global leader in premium aged rums, announces the launch of the limited-edition 17 Year Old Legend – an exclusive and faithful recreation of the legendary 17 Year Old rum […]
The leading American-led clean energy company collaborated with Chicago-based brand design and strategy firm VSA Partners on the new interactive site. Invenergy, the leading privately held developer, owner, and operator of sustainable energy solutions, today launched its new website, marking the culmination of a strategic effort to enhance the dialogue around the clean energy transition that […]
Xceptor is a leading-edge data automation company, servicing global financial services institutions. Their unique Xceptor Platform, developed over 20 years, combined with their suite of advanced automation products allows business users to be empowered, elevate productivity, and deliver enhanced end-user experiences for financial services’ customers. Following private equity investment by Astorg in 2021, Xceptor are pursuing […]
Award-winning advertising and marketing agency Fuseideas has been chosen to lead the Cape Cod Chamber of Commerce’s rebranding initiative for the legendary tourist destination. Fuseideas will work with the Chamber’s Convention and Visitors’ Bureau stakeholders through each phase of the process: beginning with interviews, an audit of current brand strategy and design, and other background research—all […]
Plant-based pioneer, BOL Foods, is unveiling a new creative direction for the brand. Its previous slogan “Eat plants, love life” will be replaced with a new lifestyle-centric positioning – “Bring On Life”. The energy-packed creative will see BOL shift its focus away from its recipes and instead, encapsulate the wealth of lifestyle benefits that come from […]
Independent Spirits Brand Design Agency Knockout creates a new brand world In the 1990s, Bacardi Breezer reigned supreme as one of the original Ready-to-Drinks (RTDs). Playfully premixed and bursting with fruit flavour, it became an iconic drink of the times, launching worldwide with immediate success. With the modern RTD renaissance in full effect, the brand, now simply […]
Channel 4 is boldly bringing all its digital, social, and linear channels together under one single brand as All 4 becomes ‘Channel 4’, elevating the broadcaster’s streaming-first commitment for the digital age. Audiences will enjoy a more seamless and connected viewing experience across all of Channel 4’s services and platforms. Whether they choose to stream […]