Even though many associate the marketing or advertising industry as a recently female-dominated world, it is important to remember that the workplace continues to be a male focused and dominated field, especially in managerial positions.

With this and International Women’s Day in mind, we decided to create a list of 15 of the most marvellous women in marketing to shine a light on the women who may not have received enough credit in 2019. Here are the marvellous women (in no particular order) who have changed the marketing game:

1) Mariangela Silvani, Executive Creative Director, Grey Brazil

Mariangela is the Executive Board of Directors of Grey Brazil where she acts as a creative director and copywriter.

She has developed campaigns for brands such as Old Spice, Nestlé, Fiat, McDonald’s, Calvin Klein, and many others. Mariangela has also received two Lions at the Cannes Film Festival, an El Ojo, a FIAP, and others, including awards in theatre and literature.

2) Ritu Kapur, CEO, Quintillion Media

Ritu is an Indian media entrepreneur who co-founded Quintillion Media, which jointly owns BloombergQuint with Bloomberg L.P. She is the co-founder of The Quint, a web-based digital news site and was one of the founding members of Network18 in 1992.

After graduating from A.J.K. Mass Communication Centre in New Dehli, Ritu started directing and writing screenplays, leading her to create “The India Show” and writing for “Bhanwar.” Currently, Ritu is a board member of Reuters Institute Of Journalism, Oxford University and an advisory board member of the British Council for their Future News Worldwide partnership program and the World Editor’s Forum.

3) Fong Ong, Art Director, whiteGREY Australia

A graduate of Billy Blue College of Design and the recipient of the Creative Thinking award from AWARD School Sydney, Fong has plentiful of experience in design.

Fong has been the Art Director of Y&R ANZ, BMW Dentsu, and IdeaWorks. As the current Art Director of whiteGREY, an Australian “full service creative and digital agency” you can tell that Fong has an eye for art directing.

4) Sabrina Francis, Group Brand Lead, Yonder Media

Sabrina is the Group Brand Lead for Yonder Media and has experience as an Account Manager, Digital Strategist, Strategy Director, and Supply Manager. She is steering away from the classic stereotyping that brands use to get a better feel of their demographic.

Instead, Sabrina feels that, “It’s our duty to garner insight and perspective from the world around us, not just within the micro climate of marketing.” Sabrina’s mindset towards marketing exhibits that she is considering the macro and micro aspects of the company, displaying her well-roundedness and critical thinking skills.

5) Victoria Buchanan, Executive Creative Director, Tribal Worldwide London

Victoria has been in the marketing realm for over 20 years, with freelance experience in advertising, software development, interactive TV, and interactive art. She has been working at Tribal for 19 years.

Not only is she an accomplished creative, but Victoria is also an advocate for women in the marketing world by helping develop more Creative Directors and leaders. In fact, in 2015, Victoria was a mentor at the 3% Conference and regularly mentors for SheSays.

6) Ade Onilude, Founder and CEO, Women in Marketing

As the founder and chief executive officer of the social enterprise, Women In Marketing, Ade is extremely passionate in challenging the gender norms and fighting for gender equity by attempting to “educate, inspire, connect, recognise and empower female marketers.”

Before founding Women In Marketing, Ade was the Chair of CIMCOM, the Chartered Institute of Marketing marketing communication forum, for six years. In 2013, nine years after finding Women In Marketing, Ade was honoured the Power List of Black Women in Europe and World of Difference 100 award by The International Alliance for Women (TIAW) Washington DC for her dedication to women in marketing.

Ade has also worked in regeneration, community policies, and modelling, but has spent the majority of her years in marketing.

7) Ayesha Durante, Head of Marketing, Printing Systems, Hewlett Packard Asia Pacific

Ayesha is the Head of Marketing for Asia Pacific and Japan at Hewlett Packard Asia Pacific. In 1999, Ayesha left Nestlé India, where she had worked as the Brand Manager for five years, for Singapore.

In Singapore she started working for HP, where she has worked for about 20 years as a Marketing Manager, Director of Marketing, and Head of Marketing. Ayesha is “always working towards creating and activating marketing strategies that drive towards efficient programs that are metric driven and quantifiable and work that drives business results.”

8) Bozoma Saint John, CMO, Endeavor

Bozoma is the current chief marketing officer at Endeavor, an American talent agency located in Beverly Hills. She was the former marketing executive at Beats Music, which was later bought by Apple.

She spoke at the 2016 Apple Worldwide Developers Conference, being called by Buzzfeed as the “coolest” person to ever take the stage at an Apple Keynote event. After leaving Apple, Bozoma became the chief brand officer at Uber.

She now resides in Los Angeles with her daughter and has over 40k followers on Twitter (Lin-Manuel Miranda follows her!).

9) Ann Lewnes, CMO, Adobe

Ann watched too much TV as a kid. This admission and her passion for creativity and media still drive her as Adobe’s CMO and are reflected in the company’s groundbreaking marketing campaigns.

Creativity is only half the equation, as under Ann’s leadership, Adobe’s marketing organisation has pioneered the shift to digital — deploying a comprehensive set of digital marketing solutions, establishing an insight-driven culture and setting a template for marketing’s strategic impact on business.

Prior to Adobe, Ann spent 20 years building the Intel brand as a VP of Marketing. Ann serves on the boards of Mattel and the Ad Council. She has been named the third most innovative CMO in the world by Business Insider, one of the world’s most influential CMOs by Forbes and to the AdWeek 50, an annual celebration of the most indispensable executives across marketing, media and technology.

In 2015, Ad Age named her to The Creativity 50, a list honouring the most creative people of the year. Despite all this, she still watches too much TV.

10)  Victoria Peppiatt, Co-Founder and COO, Phrasee

Victoria is Co-founder and COO at Phrasee, a London based AI startup who have raised £1m in seed funding to date. Phrasee uses artificial intelligence to generate email subject lines that sell, and which is proven to outperform human-generated subject lines.

She is a person who gets things done. Vibrant, enthusiastic and often loud, Victoria plans and executes all of the things, be they small or large, that make an exciting, growing business run. Previously, she founded and ran an innovative creative & branding agency, and is an expert in design, usability and Prosecco.

As COO, she is responsible for customer success – and also for making sure the entire team is on task. She’s an eternal optimist, and the possessor of the biggest smile in SW London. She holds a BMus in Music & Technology and is the proud mum of two.

11) Jenny Campbell, CMO, Tinder

Jenny is the chief marketing officer at Tinder. With more than 20 years of marketing experience, both in house at Nike and in leadership roles at 72andSunny and Wieden + Kennedy, she has a proven track record shaping brand, marketing, and advertising strategies.

Jenny joins Tinder from 72andSunny, where she served as Managing Director, of the Los Angeles office and worked with leading international brands, including: Adidas, Uber, Activision, Starbucks, eBay, UGG and Stubhub among others.

Prior to 72andSunny, Jenny was a Global Brand Director at Nike for various areas including Nike+ Member Services, NikeFuelband and Nike+ Running. She began her career at Wieden+Kennedy, working with Nike, Electronic Arts, Target  and Microsoft. Jenny serves on the board of Makers, a feminist media brand telling the stories of trailblazing female leaders and creators.

12) Kinjil Mathur, CMO, Squarespace

As the Chief Marketing Officer of Squarespace, Kinjil leads the company’s world-class marketing and PR teams. Prior to joining Squarespace in 2017, Kinjil served as CMO at Foursquare where she successfully repositioned the company’s brand to accelerate growth in both the consumer and enterprise location intelligence businesses.

Kinjil spent the previous decade building technology competencies for retail giants, most notably as Vice President of Digital Marketing for Saks Fifth Avenue. She has been named to Adweek’s ranking of the top 20 Tech Savvy CMOs driving innovation and one of Adweek’s Young Influentials, along with Forbes’ inaugural CMO Next list.

Kinjil holds a bachelor’s degree with Honors from the University of Texas at Austin in Management of Information Systems and Finance.

13) Fiona Curran, Creative Partner, Distil Studio

Fiona has worked in design for 23 years. She is now Creative Partner of Distil Studio, a clear-thinking agency on a mission to filter out unnecessary fluff from branding, packaging and visual communication. She likes to keep things diverse. From Mercedes F1 to Smoked Salmon brands, handmade chocolate packaging to film memorabilia identities, ideas run through everything Fiona creates.

A former Design Director of Williams Murray Hamm, her creative challenges have been incredibly varied. She has designed everything from Royal Mail stamps, limited edition bottles for Absolut, ‘Recipease’ for Jamie Oliver, sound-activated beer fonts for Heineken and peephole packaging for Coco de Mer.

Fiona has won many design awards including D&AD, New York Festivals, Clio, Cannes Lions and The FAB Awards.

14) Katrin Oeding, CEO, Studio Oeding GmbH

The designer Katrin Oeding has received multiple awards and is an appointed jury member of some of the largest creative festivals in the world.

She is the founder and managing director of the international design agency Studio Oeding in Hamburg. After working as an Art Director and Creative Director at the renowned Hamburg agencies Jung von Matt, Philipp und Keuntje and Kolle Rebbe, the qualified Communications Designer established the agency KOREFE (Kolle Rebbe Form und Entwicklung) with Stefan Kolle in 2006.

Katrin Oeding has handled many international brands like Audi, Sixt, René Lezard, Lamborghini and Telekom. Since establishing her international design agency Studio Oeding in 2011, she has been developing designs and strategies for brands, products and companies as well as innovative solutions for clients like Nivea, Base, Edited, Closed, Blume 2000 and Mercedes.

Katrin Oeding is a designer with gasoline running through her veins, so it makes sense that she is also the co-founder of the motorbike brand Ehinger Kraftrad and the founder of the motorbike-sprint-marketing Essenza – The Essence of Motorcycles.

15) Melissa Ditson, Executive Creative Director, 360i

Melissa is the Executive Creative Director of 360i Europe, leading creative projects for companies such as Burger King, Enterprise, Honda, IKEA, Lidl, Norwegian, and Sony.

She’s initiated award-winning campaigns to raise recognition about girls education for Michelle Obama’s Let Girls Learn, worked on US-wide music platforms for American Express with Jay Z, Budweiser, and more, is the co-founder of Createmates, and has re-explored brand experiences online for GE, P&G, and (RED).

Additionally, her work has been recognised by Clios, D&AD, One Show, The Webby Awards, The Shortys– picking up several awards, thus gaining her much recognition in the marketing realm.

Article by Ariel Wei, MarComm News

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising, and Communications industries.

In this magnificence list, we are spotlighting those individuals in the branding and creative industries who have pushed boundaries and inspired others through their unique work in both design and advertising.

Without further ado, here are our picks (in no particular order) for 2018’s Magnificent Creatives:

1. Spencer Buck, Creative Partner & Founder at Taxi Studio

Spencer is Taxi Studio’s maverick co-founder. With extensive cross-category experience, requests to speak at creative and client events, such as The FAB Forum, and over 150 creative awards to his name, it came as little surprise that the Drum Designerati recently recognised him as one of the UK’s most inspiring and influential designers in the UK.

Spencer looks after much of Taxi’s creative output, which includes being a brand custodian for Carlsberg. In fact, his latest rebrand for the Danish beer brand’s Export brand won him a bag full of major awards such as DBA Design Effectiveness and The FAB Awards.

Along with two talented eyes for creativity, Spencer has an affinity with strategic thinking and a wealth of brand knowledge only rivalled by his ability to rewrite the rules. Proud owner of an unlimited imagination, he funnels his novel thinking into writing children’s books whenever he isn’t thinking up Taxi’s next activity.

2. Peter Ignazi, Global Chief Creative Office at Cossette

Peter is one of the most successful creative directors in Canada. Under his leadership, Cossette was named Canadian “Agency of the Year” by Strategy Magazine in 2016, 2017 and 2018. In 2018 he was also named the number one creative director in Canada on the Strategy Magazine Creative Report Card and was on our “Magnificence List” of global advertising creatives in 2017.

From Cannes to the Effies, he has been behind award-winning work that has driven business in every category over the course of their 20-year career. His recently ‘Follow the Arches‘ project for McDonald’s won him a number of top honours globally, including two FAB Awards in May.

Peter has a B.Sc. in Chemistry and an MBA. After failed attempts at being a research chemist and an account executive, Peter finally found that he could somehow earn a living as a copywriter. He has been gainfully employed as a copywriter and Creative Director in Toronto and New York for such agencies as BBDO, TAXI, McCann, and DDB. Active in the industry and his community, Peter is on the Strategic Committee of the Canadian Marketing Association as well as on the board of Heritage Toronto.

3. Mark Tutssel, Creative Chairman of Publicis Groupe

As Creative Chairman of Publicis Communications, Mark leads the group’s unrivalled creative firepower across the world. He is the Global Chief Creative Officer of Leo Burnett Worldwide, and is responsible for setting the company’s creative vision.

Mark has driven Leo Burnett to become the third most awarded network in the world based on the 2016 Gunn Report. The network has also topped the Gunn Report’s “All Gunns Blazing” category for seven of the past eight years, leading the industry in new-world thinking. In 2013, Mark introduced ‘Creativity Without Borders’, a game-changing vision for marketing communications to Leo Burnett that is now widely adopted and embraced by the network.

Under Mark’s creative leadership, Leo Burnett has developed world-class campaigns for some of the world’s most iconic brands, including Samsung, P&G, McDonald’s and Coca-Cola among others. Samsung, Coca-Cola and McDonald’s were named Cannes Lions “Creative Marketer of the Year” under his purview.

One of the most awarded creatives in the industry, Mark’s work has garnered every major creative accolade. During his tenure as CCO, Mark has won six Grand Clios, seven Clio ‘Hall of Fame’, 580 Cannes Lions, including nine Cannes Grand Prix and three Cannes Titanium Lions, the first ever D&AD White Pencil, two D&AD Black Pencils, two ADC Black Cubes, and numerous FAB Awards to boot . He has also been named the’No.1 Worldwide Creative Director’ by Campaign Magazine.

Mark sits on the Publicis Groupe P12 Executive Committee, the Facebook Creative Council, The One Club Board of Directors, D&AD Global Advisory Board, and is a member of the Royal Society of Arts.

4. Sajan Raj Kurup, Founder and Creative Chairman of Creativeland Asia Group

A believer in the power of creativity, Kurup founded Creativeland in 2007 to offer a platform for creative people to come together and design solutions for problems plaguing the world at large and brands in particular. Ever since, Kurup has been instrumental in extending the company’s activities from Advertising, Brand Management and Design, to Brand Incubation and Licensing, to Film Production, Digital Media and Events.

In 2008, Kurup set up the brand Intellectual Property (IP) division, Ventureland Asia, to further the cause of creativity and entrepreneurship. Its first brand IP, Fearless Pharma, has been creating products that include hand sanitizers and surgical hand rubs that help people lead a life without fear.

In 2009, Kurup established Creativeland Pictures to create content for music, television and feature films. Its first feature film production, ‘Karmayogi’ (2011), an Indian adaptation of Shakespeare’s Hamlet, received tributes at International Film Festivals. In 2016, Creativeland Pictures forayed into television content with ‘The Legend of Jagannath’, a documentary on National Geographic.

In 2016, Ventureland Asia invested 40% stake in New York based kids clothing company Masala Baby Inc, which is led by noted fashion entrepreneur Ms. Dipali Patwa with a strong all women team. In 2017, ten years after founding one of the most sought after independent agencies in the country, Kurup announced Baaash Digital, starting it symbolically at the same dining table he launched Creativeland Asia on 1st June 2007. Baaash is a revolutionary ecosystem for the everyday content needs of brands.

Kurup has been awarded at every global advertising and design show of repute, and has often been featured by renowned publications as one of the most enterprising young entrepreneurs in the business of creativity.

5. Nils Leonard, Founder of Uncommon Creative Studio

Nils has spent nearly two decades in the advertising and design industry working across a spread of the most recognised and influential agencies in London. In his most recent post as Chief Creative Officer of Grey London, Nils oversaw the most profitable and awarded years in the agency’s 52 years history and became one of the youngest agency chairmen in the world leading its brands globally and locally.

In 2015 Grey became the only agency in the world to win two Grand Prix at Cannes Lions and under his creative guidance the Grey was named most awarded agency of the year twice in just three years at D&AD. Nils was voted into the Ad Age creativity 50 and named the most creative person in advertising globally by Business Insider.

An unconventional background in design, his most recent work on the Tate Britain won the Grand Prix at the Design Week awards and picked up 15 lions at the Cannes festival of creativity.

A creative champion, agitating for change and diversity in the industry, Nils is a regular speaker and judge at industry events, is on the board of trustees of D&AD and is listed as the Sunday Times 500 most influential people in the UK.

More recently Nils has founded the Uncommon Creative Studio alongside Lucy Jameson and Natalie Graeme. Uncommon is a creative studio building brands the world is happy exists.

6. Michelle Nguyen, Chief Creative Officer of Salty Studios

Michelle Nguyen is a bona fide Californian and creative director based in San Francisco. With over 10 years of experience, she has built a broad portfolio in print, digital, brand strategy, and social platforms for notable clients such as adidas, Motorola, HP, Playstation, Johnson & Johnson, and Wells Fargo.

Michelle has earned 2 ADDY awards as a creative and was recently listed in AdWeek’s Creative 100 in 2018. She’s worked at top agencies such as Liquid Agency, McCann Erickson, EWI Worldwide, and Blast Radius. Reputed for her confident decision making and driving processes end-to-end, she’s always ready to face new challenges while striving for perfection. Currently, Michelle is the Chief Creative Officer of Salty Studios, a creative and influencer marketing agency.

Aside from her an obsession with wine labels, true crime documentaries, and a love-hate relationship with the San Jose Sharks, Michelle is wayfarer in search of opportunities that encourage bold design, meticulous attention to detail, and smart thinking.

7. Haruko Tsutsui, Creative Director at Dentsu Inc.

Haruko started her career at Dentsu as a copywriter in 2003. She has worked for major clients such as Panasonic, Otsuka Pharmaceutical, Honda, and Menicon. She is a natural born storyteller and she has always had a passion for creating concepts and stories for her clients.

Haruko not only does the copy-work, but she also designs the solution, and her work transcends media borderlines. She has won Grand Prix, Gold, Silver, and Bronze Lions at Cannes, two Yellow Pencils at D&AD, Gold, Silver, and Bronze Pencils at One Show, as well as Grand Prix, Gold, Silver and Bronze Awards at Adfest.

She also judged the Design Lions at Cannes in 2016, and was keynote speaker at the inaugural World Design Summit in 2017.

8. Abolaji Alausa, Executive Creative Director at Noah’s Ark

Abolaji Alausa (the ‘A’ is irrelevant, call him Bolaji) is the Executive Creative Director of Noah’s Ark, a leading Independent agency in West Africa. He began his career at Rosabel Leo Burnett in 2006 and then did a five-year stint with DDB Lagos. He moved to Noah’s Ark in 2011 as Associate Creative Director.

Bolaji has won several national awards, notably a Grand Prix at the 2015 and 2017 LAIF (Lagos Advertising & Ideas Festival). He is currently ranked 12th most published Creative Director in the world according to Lurzer’s Archive.

He is an alumnus of Yaba College where he majored in Painting, Miami Ad School where he studied Campaigns, Pan Atlantic University where he studied Digital Media, and the Berlin School of Creative Leadership where he received an EMBA in Creative Leadership.

9. Joyce-King Thomas, Chairman and Chief Creative Officer of McCannXBC

Joyce King Thomas is Chairman and Chief Creative Officer of McCann XBC (ExtraBoldCondensed), a unit of McCann focused on leading all of MasterCard’s global marketing efforts, from advertising to digital and events.

Joyce is best known as the writer behind MasterCard’s “Priceless” campaign, which runs in 100 countries and has been spoofed by everyone from Ralph Nader to Bart Simpson. During a 17-year tenure that saw her rise to Chief Creative Officer of McCann Erickson NY, the NY agency won over a billion dollars in new business from brands like the U.S. Army, Verizon, Nikon and Weight Watchers. She led the creation of iconic ideas, such as the Staples “Easy Button” campaign, which went beyond an ad campaign to become Staples’ best-selling product.

During a two-year hiatus from McCann, Joyce became a partner at Longreads, a Twitter-fuelled social reading site that New York magazine called “highbrow and brilliant.” She also joined the board of the Nurse Family Partnership, a group that teaches parenting skills to young mothers living in poverty.

Joyce has won numerous awards and served as a judge in the industry’s most prestigious award shows, including Cannes, the One Show and the Clios. She has spoken at numerous industry events, and was commencement speaker at the University of Missouri Journalism School, the renowned journalism school from which she graduated. In 2012, Advertising Age named Joyce one of the 100 most influential women in advertising. Most importantly, along the way, she managed to raise two lovely sons.

10. Piyush Pandey, Chief Creative Officer of Ogilvy Worldwide

Piyush Pandey was recently promoted to Chief Creative Officer of Ogilvy Worldwide. Prior to that he was the Executive Chairman and the Creative Director of Ogilvy India, the first creative head to occupy this post. Under him Oglivy & Mather has become the third largest advertising agency in India. His career at Ogilvy, from a trainee Account Executive to Executive Chairman is a story of excitement and achievement, accolades and applause.

Piyush redefined Indian advertising by curing its colonial hangover and reaching out to the a billion strong Indian masses, by speaking to them in their own language. Within the country, he is acknowledged as an industry leader. In fact, The Economic Times, India’s largest business newspaper declared him “the most influential man in Indian advertising”.

In 2000, the Ad Club of Mumbai voted his commercial for the adhesive brand “Fevikwik” the commercial of the century” and his work on “Cadbury’s” as the campaign of the century.

Piyush has won over 600 national and international awards to date. He was voted Asia’s Creative person of the year at the Media Asia Awards 2002. He is the only Indian to have won a double Gold at Cannes and a triple Grand Prize at London International Awards. In 2003, O&M India won a record 10 Lions at Cannes, which was more than the collective metals won by rest of the Indian advertising fraternity. In 2002, he won India’s first ever Silver Pencil at the One Show Awards.

Piyush was also a member of the Clio Jury 2000 and Cannes Film Jury 2002. In June 2004, he was invited to be the President of the Jury for Outdoor & Press and Film at the Cannes International Advertising Festival, a first for an Asian, in 51 years of the Cannes Advertising Awards. This year he was also given the Lion of St. Mark at the festival, along with his bother Prasoon.

11. Alan Kelly, Executive Creative Director at Rothco

Since joining Rothco, part of Accenture Interactive, as Executive Creative Director Alan Kelly and his team have created award winning campaigns for client such as The Times, Tesco, Daintree Paper and the Irish Defence Forces – making him Ireland’s most awarded creative.

His recent ‘JFK Unsilenced’ project for The Times was honoured in major awards such as Cannes Lions and D&AD.

Prior to his role at Rothco, he created award-winning work for Cadbury and Carlsberg at DDB, where he began his career. He went on to become Creative Director at TBWA where he was responsible for writing iconic campaigns for McDonald’s and PlayStation—winning over 100 national and international awards on the way.

When he’s not creating award-winning campaigns, he can be seen judging them—he’s been a juror at The FAB Awards; Dubai Lynx; LIA; Clio’s and The One Show in NYC.

12. Bruno Brux, Executive Creative Director at Grey Brasil

Bruno is the Executive Creative Director at Grey Brasil. During his three years at the company, he led Grey to a number of major awards such as: the 2018 Cannes Mobile Grand Prix; 20 Cannes Lions; and four D&DA pencils.

He has gained experience in international markets, having worked in London for 10 years with agencies like BBH, Grey and J. Walter Thompson.

Back in Brazil, he spent three years in Ogilvy, before joining the team led by Rodrigo Jatene.

13. Nadja Lossgott, Creative Partner at AMV BBDO

Nadja has been working for AMV BBDO London for nearly a decade. She joined the agency as an art director and has since become creative partner.

Along with her partner in crime (and writer) Nick, she recently made #Bloodnormal for Bodyform/Libresse. The duo’s extensive work on Guinness includes the Sapeurs and Rugby campaigns.

They creative directed the award winning ‘The Trash Isles’, in partnership with LadBible/Plastic Oceans Project. And previously made the “Trillion Dollar” campaign for The Zimbabwean Newspaper.

Nadja has work housed in both The Design Museum and The British Museum’s permanent collections. She has been named as The One Club’s 10 “Next Creative Leaders” and Campaign’s “Women of Tomorrow”. Outside of work, Nadja tries to keep plants alive.

14. Claire Parker, Executive Creative Director at Design Bridge

Claire Parker is Executive Creative Director at Design Bridge in Amsterdam, and has been a driving force behind the creative growth of the Amsterdam studio, seeing them develop lasting relationship with international brands as well as acquire a wealth of international award.

Claire studied at the University of Central Lancashire before her career took her from London around the world, working in Sydney, Hong Kong and Singapore. While Design Director with Saatchi & Saatchi in Asia she was an integral part of making them Agency of the Year.

Despite so many years away from the UK she’s still considers herself ‘a northern lass’ at heart – as her accent testifies. Claire has received numerous international awards in recognition of her work throughout her career including The FAB Awards, Creative Circle, ADCN, Pentawards, New York Festivals and Benchmark.

When she’s not working you can find her… cycling around Amsterdam on her ‘omafiets’, or rummaging around flea markets for hidden treasures.

15. Serlina Wong, Graphic Designer at Host/Havas Australia

Serlina Wong has been working in the graphic design industry for nearly seven years. She started out as an intern for Blue Pie Records in 2011, and has since held several graphic design positions at different companies.

Wong currently works as a graphic designer for Host/Havas Australia. During her four years there, she has been able to work with notable companies such as, eBay, Jacobs Creek, and Red Rooster.

She was behind Host/Havas’ landmark initiative to help the fragile Pacific Island nation of Palau tackle the negative impacts on the environment of mass tourism. The ‘Palau Legacy Project’ was a big winner this year at both Cannes Lions and the D&AD Awards.

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising and Communications industries.

In this magnificence list, we are spotlighting those individuals who provide the business to the creative industry, while protecting their brand’s image and interests. We look at the Chief Marketing Officers (CMO’s).

So without further ado, here are our picks (in no particular order) for 2018’s Magnificent CMO’s:

1. Leslie Berland, Chief Marketing Officer & Head of People at Twitter

Leslie Berland brought a lot of experience to her work as CMO at Twitter. Before joining Twitter, she worked as EVP for American Express and as account executive for Ketchum.

This year Berland helped arrange the #HereWeAre Women In Tech lineup at CES after CES 2018 had a gender imbalance.

Berland has a focus on what is happening in the world, and according to her, Twitter doesn’t have to be serious, she acknowledges that conversations can be fun, open, and light. She also says that Twitter should be a place where all topics are talked about.

2. Younhee Lee, Global CMO at Samsung

Previously the managing director for L’Oreal Korea, Younhee Lee transitioned into technology marketing when she became the global CMO for Samsung in 2007.

At the CES exhibition 2018, Lee and her team presented “Samsung City 2020,” to show costumers how valuable an open IoT Platform and AI Technologies can be to consumers in their everyday lives.

This year, Samsung reached #6 in “Best Global Brands” by InterBrand and also won a couple of Lovely Mobile Awards for some of their projects.

3. Kelly Bennett, CMO at Netflix

With over 15 years of experience in the film marketing industry, it is no wonder that Kelly Bennett helped Netflix end HBO’s 17- year streak as the network with the most Emmy nominations in 2018, with 112 nominations versus HBO’s 108.

He also helped create memorable ads and campaigns, including and 80’s style ad as a tease and preview for the third season of Netflix’s popular series, Stranger Things. Bennett previously worked for Warner Bros. Pictures Marketing, and has been at Netflix for over six years.

4. Seth Farbman, CMO at Spotify

Altho Seth Farbman left Spotify at the end of September this year, he helped make a lot of changes for the company.

Farbman helped expand Spotify’s partnership with Hulu and added Showtime to the student bundle.

He also helped the company create unique experiences for users with the branded and customised playlists that Spotify offers.

5. Kelly Campbell, CMO at Hulu

Kelly Campbell has vast experience in marketing, as she has worked in the marketing sectors of multiple major companies.

After working as an investment banker for around three years, Campbell switched gears into marketing as a global marketing intern for proctor and gamble. She then spent 12 years at Google in various roles. Her latest one: managing director of global growth marketing for Google Cloud.

This year Campbell launched Hulu’s brand refresh campaign “Never Get Hulu” – in order to re-educate consumers about all of Hulu’s services apart from on-demand tv.

6. Deborah Yeh, SVP Marketing at Sephora

With a focus on teaching, humour, and community, Deborah Yeh has created several features for Sephora and its audience to engage with. For Sephora’s many in-store events, Yeh and her team created Geofilters for shoppers to use.

For the teaching aspect, they developed TIP Workshops, which allow shopper to learn and play with products before they make a purchase.

Yeh has been working for Sephora since 2012, and had previously worked in the marketing teams for Old Navy and Target.

7. Lorraine Twohill, VP of Global Marketing at Google

Since becoming the VP of global marketing in 2009, Lorraine Twohill has come a long way.

This year, she was the second woman in 25 years to win Cannes Lions Creative Marketer of the Year Award.

Twohill also helped create very memorable ads and campaigns, including the “Make Google Do It” campaign, and the “International Women’s Day” ad, which was the most watched ad on youtube in March, and Google’s most viewed ad ever.

8. Laura Henderson, SVP Marketing at Buzzfeed

Laura Henderson joined Buzzfeed as the SVP of marketing January of 2017. Prior to joining the Buzzfeed team, she worked for Mondelez International for almost eight years.

Henderson has made great contributions to Buzzfeed during her time there. This year she added to the brand’s spin-off brand collection, which include Tasty and Nifty, with As/Is, which focuses on providing entertainment to millennials with a theme of body positivity.

9. Shannon Brayton, CMO at LinkedIn

Prior to joining LikedIn, Shannon Brayton worked for OpenTable for 2 years as senior director of corporate communications.

Additionally she has over 20 years of experience working for some of the world’s most prominent companies, including Yahoo! and eBay.

Brayton has been working at LinkedIn for around eight years. Before becoming CMO almost four years ago, she served as the VP for Corporate Communications.

10. Keith Weed, CMO at Unilever

Keith Weed has been working as the CMO of Unilever since May of 2010. During his time, he has focused on reducing the company’s carbon footprint, with a sustainable living plan.

Weed has also focused on increasing social Impact. More recently, he developed the #Unstereotype Alliance with UN Women. The aim of this project is to remove portrayals of unhelpful stereotypes of women in ads of 20 companies by 2020.

Unilever is also the reigning Brand of the Year at the Lovely Mobile Awards, for the second year running.

11. Linda Boff, CMO at GE

Linda Boff has been working for GE for nearly 15 years, holding several marketing positions during her time.

She became the company’s CMO in 2015, in marketing for GE since December of 2003. Prior to working for GE, Boff spent three and a half years as director of marketing and communications for Citi.

Additionally, in July of this year, Boff was named new board chair for the Ad Council.

12. Raja Rajamannar, CMO at MasterCard

Raja Rajamannar has been working for MasterCard for the past 5 years. He is the CMO and the President of the healthcare division.

Since his time at MasterCard, Rajamannar has reduced the number of campaigns going on at the same time, aiming to create more specific, targeted, and manageable messages.

This project is called, “Priceless Experience”.

13. Aimee Lapic, CMO at Pandora

Prior to becoming CMO of Pandora in 2017, Aimee Lapic worked in marketing for GAP for 5 years.

Lapic recently helped launched Pandora’s brand platform “Sound On,” with a multichannel campaign focused in travel spots, such as buses and airports. The focus of “Sound On” is to improve listening experience with personalised content.

Apart from her work at Pandora and GAP, Lapic has also been a CMO advisory board member at Ridge Ventures for nearly 3 years.

14. Morgan Flatley, CMO at McDonald’s

Morgan Flatley joined McDonald’s team as the CMO in May of 2017, after working as the CMO and various marketing positions at PepsiCo for nearly 13 years.

This year, Flatley led the partnership of McDonald’s with The Walt Disney Company for Happy Meals. The aim of this partnership was to improve the quality of the meals, including health standards, portions, and toys.

The brand also won a number of FAB Awards for projects such as: Flat What?, Mobile Menu, Follow the Arches, Big Mac x Bacon Collaboration, Reindeer Ready and Big Mac 50: BFI IMAX Wrap Around.

15. Tony Weisman, CMO at Dunkin’

Tony Weisman has only been CMO of Dunkin’ for about a year, yet has made significant changes to the company’s branding.

Most notably, Weisman updated the name of the company to Dunkin’ from Dunkin’ Donuts. He explained that it was due to the brand’s phrase: “America runs on Dunkin’.”

Prior to joining the Dunkin’ team, Weisman served as president and CEO of Digitas for nearly 10 years.

16. Michelle Peluso, CMO at IBM

Michelle Peluso carried vast experience with her when she became the CMO of IBM in 2016, as she was previously the CEO of Travelocity and Gilt.

While other areas of IBM followed Agile practices, Peluso decided to implement them into the marketing aspect of the company.

Agile Marketing focuses on speed, adaptability, and creativity.

17. Karen Walker, CMO at Cisco

Karen Walker has a lot of experience working for Cisco, as she has been working at Cisco for almost 10 years, and became the company’s CMO since June of 2015 after holding various high positions.

Since then, Walker has been able to increase Cisco’s brand Value by 16% to $34.6B dollars.

18. Ann Lewnes, EVP of Marketing at Adobe

Ann Lewnes struggled to find a job after graduating college, so she moved to California to apply for jobs. She eventually applied for two jobs and was offered a position at both, one of them being with Intel, which she took. At the time, Intel was a small company that not many people knew of.

Years later when Adobe offered her a job, she accepted it and has been working there since 2006. Since then, she has received various recognitions, including The Most Innovative CMO by Business Insider.

19. Miguel Patricio, CMO at Anheuser-Busch (AB) InBev

Miguel Patricio has been working for AB InBev for a long time.

Pior to becoming the company’s Global CMO six years ago, he worked as VP and president in several countries in the Americas and in Asia.

This year Patricio helped craft AB InBev’s World Cup campaign, which reached over 50 countries.

20. Fernando Machado, CMO at Burger King

Fernando Machado has been working for Burger King for nearly five years.

During his time at BK, he has been able to improve the design, restaurant image, and quality of the company. Machado believes that the success of the company is largely attributed to the fact that they continue to use the agency model.

This year Burger King won a FAB Award for their 2017 Holiday packaging design.

Article by Sofia Martinez Novoa, MarComm News

The marketing and communications industries are commanded by some magnificent leaders — an increasing number of which are women. This year, MarComm’s Magnificence highlights 20 women with praiseworthy positions and accomplishments in those fields.

Here are the magnificent leading ladies of 2018, in no particular order:

1. Jess Burley, Global CEO at m/SIX

During an interview with Campaign Live, Jess shared the most satisfying thing she has done recently: pitch The & Partnership to TELUS in Canada with a brilliant m/SIX team. When she’s not creating new business partnerships, Jess works with staff in 30 different countries to create sales opportunities and marketing solutions. She spends most of her time in meetings with clients from around the world, discussing their challenges and coming up with ways for m/SIX to solve them. Jess wants to be remembered for making a significant contribution to as many good causes as possible.

2. Manjiry Tamhane, Global CEO at Gain Theory 

Manjiry has over 20 years of experience in the marketing effectiveness industry. She has been integral to Gain Theory’s success since its inception and now acts as Global CEO. In this role, Manjiry maintains the company’s vision and strategy and leads global client relationships. Her guiding principle is about delivering actionable recommendations that maximize the benefit of marketing investment. Her approach, which involves connecting data, insights and outcomes against Key Performance Indicators, has contributed to Gain Theory’s high client retention rate.

3. Sophie Maunder, CEO at VCCPme 

As lead planner on O2 for many years, some of Sophie’s proudest moments have been winning the IPA Effectiveness Award Grand Prix in 2004, the IPA Effectiveness Gold in 2006 and launching Be More Dog in 2013. In 2006, she became the youngest female partner and was head of planning by 2007. By 2009, Sophie was one of Management Today’s top 35 under 35, served on the IPA Value of Creativity board and was listed in the part-time power list in 2014. That year, Sophie became CEO of VCCPme where her passion for strategic thinking and creative ideas shines through in her work.

4. Christine Ng, CEO at BBH (Shanghai)

After helping set up BBH’s network hub in her native Singapore, Christine was called on in 2005 to crack the Chinese market to service global clients. She took over the role of CEO as BBH China entered its twelfth year of operation. In an uncommon sign of recognition, Christine is the first — and so far only — advertising executive to be featured on a postage stamp. The background is a BBH-like flock of sheep with one black sheep standing out against the rest. Christine’s main focus as CEO is to develop local talent and help the very best reach senior levels within BBH.

5. Kim Perell, CEO at Amobee

Straight out of college, Kim was hired by a startup called Xdrive Technology to be their director of marketing and sales. The company saw speedy success but took a nosedive shortly after and went bankrupt. Taking lessons from that experience of what not to do, Kim began her own $100M digital advertising agency, Frontline Direct, from her kitchen in Hawaii. Frontline Direct nearly doubled in revenue every year since its founding in 2003 and was sold to Adconion Media Group for $20M in 2008. The companies merged into Amobee and Kim remains CEO.

6. Kamakshi Sivaramakrishnan, Founder and CEO at Drawbridge

Kamakshi earned a PhD from Stanford and leads Drawbridge, the fastest-growing woman-led company on the Inc. 5000 (it is #6 overall on the list). Her business uses a complex algorithm to better understand how users interact with ads online and across different interfaces (smartphones, tablets, etc.). By determining whether multiple devices are linked to the same user, Drawbridge can, for example, tell if a given user sees a banner ad on mobile but then makes a purchase on their computer. This gives marketing agencies insight that their mobile ads are in fact driving consumer spending. Being that there are few women in her field, Kamakshi’s philosophy is: “I focus on what I have to say, rather than how I look or how I say it.”

7. Roshni Mahtani, Founder and CEO at Tickled Media

Roshni saw a gap in the market and filled it. Her parenting portal, TheAsianParent.com, is the largest parenting portal in Southeast Asia, reaching over 10 million mothers and fathers monthly across Singapore, Thailand, India, Indonesia, Malaysia, Philippines, Sri Lanka and Vietnam. Roshni wants to expand her business into Hong Kong and Taiwan as well. The company began with five employees in 2009 and now employs over 100 ‘Ticklers’ in eight countries. Roshni also founded the Female Founders Network in 2015 and looks to invest in members’ startups.

8. Sorada Sonprasit, CEO at Brilliant & Million

Sorada, a former flight attendant and banker, is the only female digital leader (and founder and CEO) of the only digital company to be named Digital Agency of the Year for five consecutive years. She is also the only female member on the board of DAAT (Digital Advertising Association of Thailand). To keep things fresh, Sorada insists that recent graduates make up 15 percent of Brilliant & Million’s workforce in order to develop new digital talent. Her employees describe her as a “hybrid leader, compassionate mother duck and the people developer.”

9. Helen McRae, CEO at Mindshare UK

As CEO of the UK Mindshare branch and Chair of Mindshare Western Europe, Helen represents Europe on the GroupM Europe board. She joined Mindshare in 2004 to lead the global Unilever account before undertaking joint responsibility for Mindshare EMEA. Helen has worked on every continent except Antarctica and has an equally diverse career background in banking, education, logistics and media. Fun facts: she can speak Korean and her dream job is to host the Oscars.

10. Dame Cilla Snowball, Chairman and CEO at AMV BBDO

Dame Cilla, who has been with AMV BBDO for over 25 years, is a leading advocate of gender equality in the industry. In 2017, she was awarded damehood on the Queen’s Birthday Honours list for her work toward advertising, equality and diversity. Dame Cilla set up a programme called Omniwomen within holding group Omnicom to increase the number, seniority and influence of women within the business. As proof of its success, Omnicom UK announced that 48 percent of its senior leadership is female. Back in 2012, Dame Cilla became the first female chairman of the Advertising Association and is now chair of the Women’s Business Council.

11. Anne de Maupeou, Creative Chairman at Marcel Worldwide

Anne has worked for a large number of brands, including VW, Total, France Telecom, Pepsi, Mars, Nina Ricci, Bon Marché, Dior, Diesel, Coca-Cola, Fiat, Chrysler, Nestlé, Orange, Ikea, Oasis, and DS, just to name a few. Throughout her career, she has won several FAB Awards and more than 300 international awards: 15 Pencils at D&AD including a Black Pencil in 2015 for the ‘Inglorious Fruits & Vegetables’ campaign, 61 Lions at Cannes Lions Festival and numerous other Grand Prix including One Show, New York Festivals, Clio Award, Andy Awards, London International Awards, Eurobest and Epica.

12. Wendy Clark, Global CEO and President at DDB

Wendy Clark is the first woman to lead an Omnicom network. Formerly the president and CEO of DDB North America, Wendy now reports directly to Omnicom CEO John Wren. Before her move to DDB, Wendy held a top marketing role at Coca-Cola. “I want to use this position to create more opportunity for more women,” Wendy says.

13. Carla Serrano, CEO at Publicis New York

Throughout her career, Carla has worked in creative networks for global brands like Coca-Cola, Samsung, Absolut and Kraft. She has held many different leadership roles, including President of Berlin Cameron United, CSO of TBWA/Chiat/Day and CEO of Naked Communications. Carla was the Chief Strategy Officer at Publicis New York prior to becoming CEO. In her new role, she helps clients and brands thrive in an ever-changing market.

14. Sarah Thompson, Global CEO at Droga5

Before joining Droga5 in 2008, Sarah lived in New York City and worked for BBH for nine years on accounts such as Levi’s and Vaseline. After two years at Droga5, she was promoted to President. It wasn’t long before she was promoted to CEO and then Global CEO in 2014. Sarah’s main responsibilities are to help Droga5 capitalize on business opportunities, diversify the company’s global portfolios and ensure the delivery of breakthrough ideas.

15. Claudia Puig, Senior Vice President at Univision Communications

Claudia has over 20 years of experience in U.S. Hispanic media. Prior to joining Univision, she served as VP and General Manager of Spanish Broadcasting Systems where she directed all aspects of sales, marketing, promotions and business development on the local and national level. Now, as SVP, she oversees Univision Communications’ radio and television stations in South Florida and is responsible for local sales, content, digital, operations and community relations.

16. Sarah Utermark, Chair at Opera Mediaworks

Sarah’s vision was “to create South Africa’s leading premium mobile advertising network” and she did just that by founding AdVine. Her publisher network includes some of South Africa’s most-established mobile portals and has forged partnerships with Opera Mini, BBC and Shazam. AdVine was acquired by Opera Mediaworks in 2014 to form part of the Opera group for Sub-Saharan Africa.

17. Emily Chang, Chief Marketing Officer at Starbucks China

As CMO, Emily is responsible for constantly improving the “Starbucks Experience.” For the past 18 years, Emily has excelled in cross-cultural team leadership, change management, and innovative brand-building. Most notably, she is known for her personal and authentic method of people leadership. Prior to Starbucks, Emily worked in executive roles at IHG and Apple. She challenges herself to learn at least one new “big thing” every year.

18. Kay Hsu, Global Instagram Lead at Facebook Creative Shop

One of Kay’s most notable pieces of work was “The Creativity in Water” art installation she developed at Cannes Lion 2016 for Instagram. As the Global Instagram Lead at Facebook Creative Shop, Kay has been vital in getting big brands to leverage Instagram Stories for engagement and marketing. “What I try to do is make sure that Instagram is an inspiring place for brands and agencies to build beautiful stories,” Kay says.

19. Maserame Mouyeme, Non-Executive Chairman at FCB Africa

Born and based in South Africa, Maserame has gained experience working across Sub-Saharan Africa in multinational companies including Unilever, Kellogg’s and FCB. In fact, she spent several years at FCB as head of its specialist communications company and then as Group Managing Director. During that time, Maserame served as chair of the ACA and was part of the team that relaunched the Loeries Advertising & Communications Awards. She was rated as the second most influential person in South Africa’s advertising industry in 2005. She is currently the General Manager for Coca-Cola Central Africa.

20. Monica Lee, Chairman at Superunion Asia

As a member of the Superunion executive team in Asia, Monica helps to define research and strategy for both Chinese and international brands. She has worked with China Mobile, China Resources, Tencent, Guangzhou Automobile Company, Qingdao Beer, ICBC and Mengniu on issues ranging from strategic positioning, value propositions and brand management to visual identity systems, package design and communications strategies. She is a lecturer at the MarCom association and has been a member of the Global Fellowship Program of The Aspen Institute since 2016.

Article by Mari Andreatta, Correspondent, MarComm News

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising and Communications industries.

In this magnificence list, we are spotlighting those individuals who provide the business to the creative industry, while protecting their brand’s image and interests. We look at the Chief Marketing Officers (CMO’s).

So without further ado, here are our picks (in no particular order) for 2017’s Magnificent CMO’s:

1) Neil Lindsay, CMO at Amazon

Unlike most people, Neil Lindsay starts off his day by going over customer reviews and emails. In 2016, Amazon brought in over $130 billion so Neil Lindsay has an enormous task at being the company’s Chief Marketing Officer and Vice President.

According to Lindsay, Amazon is focused on the customer experience and customer trust.

“Letting people know when we might miss a delivery promise or when they bought something they could have bought cheaper, or refunding quickly from a bad experience – these small things among many others, have been the right thing to do and have resulted in immeasurable gains.”

Neil has been widely recognised as a standout CMO. He has an uncanny ability to absorb customer, market and financial insights and use them to define an organisation’s best path forward.

2) Keith Weed, CMO and Communications Director at Unilever

On any given day 2.5 billion people use Unilever products and the man behind the marketing and communications for them is Keith Weed.

In his role, Keith has claimed that his strategy was to reduce Unilever’s environmental impact, helping to engage consumers and employees.

Being the CMO of Unilever, Keith believes that brands must be citizens and contribute to the sustainability of the earth. He is a fellow of the Marketing Society and the Institute of Mechanical Engineers. In addition, he is a board member of the World Economic Future Consumption and Global Chairman of the Positive Change Effie Award.

3) Karen Walker, CMO and Senior Vice President at Cisco Systems

Karen Walker has over 20 years of experience in the IT industry. Recently, Walker led the global Go to Market organisation, responsible for creating and delivering the integrated global marketing plan for the company.

She has been recognised for her integrated marketing and communications approach from brand to demand. Walker was awarded for Cisco becoming emotionally connected with customers.

With her mother as a role model, Karen is a member of Advancing Women Executives in Silicon Valley and a board member of the IT Services and Marketing Association. In Karen’s free time she mentors women in a program called the Cisco Connected Women. She believes that women need to encourage one another and come together.

4) Seth Farbman, CMO at Spotify

Starting out as a News Reporter, Seth Farbman made the right decision to change career paths.

Farbman joined Spotify in 2015 from GAP, where he was global CMO.

He helped Spotify activate partnerships with companies like Starbucks and Twitter.

Spotify is the largest music-streaming service in the world and Seth has the responsibility to handle all marketing and external communications worldwide, across over 50 countries and more than 75 million users.

5) Chris Tung, CMO at Alibaba Group

In 2016, Chris Tung joined Alibaba Group as the Chief Marketing Officer. Clearly Tung made a good impression because in just a year he was also named President.

Interestingly, Chris’s background was originally in electrical and industrial engineering. Since 2014, Alibaba is the world’s largest online B2B trading platform for small businesses.

Recently, Chris has expanded the company to also help brands market and sell to customers. This process has been much more engaging to customers.

Thanks to the help of Chris, Alibaba is able redefine itself with the launch of Uni Marketing.

6) Michelle Peluso, CMO and Senior VP at IBM

Michelle Peluso is the first chief marketing officer for IBM. She was chosen for her motivated and transformative powers. She is known for her expertise in customer focus. She understands that users expectations for technology and interactions have shifted.

Peluso has quite the resume previously serving as a Venture Partner, executive advisor at Technology Crossover Ventures, Board of Directors at Nike and CEO at Gilt.com.

She was one of the youngest CEO’s in American corporate history in 2002 when she became a major player at Travelocity. In addition to being wonder women she is known for bringing home-baked brownies and her focus on family.

7) Ann Lewnes, CMO and Senior VP at Adobe

Before Adobe, Ann Lewnes worked 20 years at Intel making her way up to Vice President. Now at Adobe she is CMO and Senior VP.

Ann has admitted to her passion for creativity and media as being her drive for her groundbreaking marketing campaigns. Lewnes has been recognised as one of the world’s most innovative CMO’s by Business Insider, Forbes, and Adweek to name a few.

Ann also serves on the boards of Mattel and Ad Council. However, she said if she was not at Adobe she would be a roadie for a band. This is fitting because one of Adobe’s most inspiring commercials featured rock band, Imagine Dragons. The music video was such a big hit that the company received over 9000 entries that also created a community of younger users on social media.

8) Lijun Sun, Global VP and CMO at SAP

As head of marketing, Lijun Sun is responsible for branding, sponsorship and all demand generation activities for SAP Greater China. Such is her dedication that she translated an advanced analytics book into Chinese to deepen her understanding.

Lijun has greatly elevated the SAP brand awareness and contributed to double-digit growth in the company.

In a world lacking women CMO’s, she is extra special in that she is also from China. Lijun has won several awards and been published in leading magazines on data-driven marketing, culture and leadership.

An interesting fact about Sun is that she has deep insights into the Chinese market and motivated to see digital transformation.

9) Andrew Clarke, CMO at Mars, Incorporated

Andrew Clarke has been at Mars Inc. since 2000, making his way up to Chief Marketing Officer.

Starting out as a Sales Leader to director, then manager, then finally all the way up to CMO in 2017.

Clarke is a big believer in that marketers and brands must fight back against orthodoxy. He pushes the agencies to be more creative.

Andrew is focused on connecting marketing and strength in sales. He is looking to do big things in reaching customers in purpose driven marketing.

10) Makiko Eda, VP, Sales and Marketing Group, and President of Intel

For the past four years, Makiko Eda has been the President of Intel Japan, VP of sales and the CMO. Eda finds passion in her work through her mentorship and motivation to invest in the best talent through diversity and inclusiveness.

She is the first female chief for Intel which is huge! Makiko graduated from Waseda University in Tokyo when the Equal Employment Opportunity Act for Men and Women had just been enacted.

Eda manages all aspects of brand and promotions marketing strategy, and execution for Intel. She is passionate about making Intel a global organisation and creating career paths for international employees. She is motivated by helping create a valuable and distinctive worldview.

11) Leslie Berland, CMO at Twitter

In 2016, Leslie Berland left American Express as their EVP to become the CMO of Twitter. She has extensive experience building partnerships like Apple, Uber, and Google.

Berland was especially motivated by Twitter’s ability to connect and communicate in a special way. According to Leslie, the power of twitter lies in its openness.

In addition to her crucial role at Twitter, Leslie serves as a board member for Make-A-Wish and Ad Council.

Working at Twitter has forced Leslie to simplify communications and strategy. The company focuses on simplicity, this is done by delivering an intuitive ideas and breakthrough experiences.

12) Laura Henderson, SVP of Marketing at BuzzFeed

Laura Henderson has only been at BuzzFeed for a year, after being at Mondelez International for about eight years. Laura was brought to BuzzFeed for her innovative approaches that foster collaborative co-creation between brands and their partner agencies.

She has already shaped BuzzFeed brand for clients and its audience, including its franchises and shows like Tasty, Nifty, and The Try Guys.

Laura had award winning work at Mondalez and we expect nothing less with her work at BuzzFeed.

13) Raja Rajamannar, Chief Marketing and Communications Officer at MasterCard

Raja Rajamannar is the CMO at MasterCard and the President of its healthcare division. Raja’s role is to drive business for their products, and services and advance sustainable competitive differentiation for the company. Internally, MasterCard is merging the culture of old marketers with contemporary culture to capitalise.

Raja believes that customers are not interested in advertising, and instead want to experience brands.

For example, the Priceless Cities website lets cardholders buy experiences like food tastings. In addition to his crazy job, he serves on the board of PPL Corporation, Cintrifuse, Ad Council, and the Association of National Advertisers.

According to Forbes, Billboard, and iMedia, Raja is one of the world’s most influential CMO’s.

14) Miguel Patricio, CMO at AB InBev

Miguel Patricio is a Portuguese citizen that holds a worldly viewpoint. He has held several senior positions throughout the Americas and Asia Pacific, with previously stints as Vice President of Marketingat AB InBev in both North America and Shanghai.

We’re sure you have all seen the “Dilly Dilly” ads for Bud Light recently. Patricio says it represents the fun and nonsense that connects people to brands.

In addition, Patricio oversaw the Budweiser brand replace their name with “America”. He also played a big role in the NFL sponsorship limited-edition cans. Patricio has what we call mad skills in the creative beer-marketing sector!

15) Lorraine Twohill, VP of Global Marketing at Google

Google recently overtook Apple as the world’s most valuable brand and Lorraine Twohill is responsible for managing their marketing team in more than 30 countries.

Interestingly, Lorraine was the first marketing hire from outside the US. She is at the centre of all decisions about what products to market in different countries and what approaches work.

Twohill developed the company’s in-house agency Creative Lab, which was made to expand new products like Google+ and Google Glass. She is known for saying “know the user and know the magic and find a way to connect the two.”

16) Melissa Waters, VP of Brand Marketing at Lyft

From Boston Landmarks Orchestra, Home Depot, Cisco, to UrbanSitter Melissa Waters has jumped around industries quite a bit.

In 2016, Melissa landed at Lyft as the VP of Marketing. In just over a year she has transformed Lyft to a leader in its category. Under her leadership Lyft launched their first fully integrated marketing campaign.

Melissa’s first day at Lyft she was promoted from CMO to VP.

Michelle Obama is one of Melissa’s inspirations in that she has become a guiding light and inspiration to girls and women all over the world. Waters’ defines herself as fearless and bold. She has succeeded in leveraging a strong network of mentors and team members to get extraordinary results and innovations.

17) Fernando Machado, CMO at Burger King

In 2017, Burger King were named Cannes Lion’s Creative Marketer of the Year. The man behind the marketing is, Fernando Machado. He was involved in memorable campaigns like McWhopper and the Anti-Bullying PSA.

After 18 years at Unilever, Machado left as the VP of Dove and decided to join the creative teams at Burger King. The new ads are driving a sales revival and BK is seeing the brand get stronger.

Machado is described as someone who is hyper aware of creative talent, trends, and award winners. In honour of International Peace Day, Burger King teamed up with five companies to serve the burger at a co-branded pop-up store in Atlanta and all the proceeds went to NGO Peace One Day.

Machado has been behind some of the most iconic developments for the brand and we see only more award-winning work to come.

18) Cliff Hopkins, Global Head of Marketing at Instagram

800 million – That’s the number of people who use Instagram. It has become one of the most loved brands in the world in its power to strengthen relationships through shared experience.

Cliff credits his experience at UMass Boston for his discovery of acceptance and universal encouragement. Interestingly, after school Hopkins went into public policy working for the Department of Health and Human Services.

After that, a hop, skip and a jump he transitioned into marketing because of the exciting Internet growth in the 90’s. He went from Executive director at AOL, to Senior Director at Paypal, to Global marketing director at Google. Part of the amazing growth Instagram has had in 2017 is credited to Hopkins. The brands monthly users increased by 100 million due to Instagram Stories.

19) Marc Pritchard, Chief Brand Officer at Proctor & Gamble (P&G)

Marc Pritchard has been with Proctor & Gamble since 1982! He is on the front-line of the company’s diversity efforts and is known for pushing campaigns that promote gender diversity and combating racial bias. In addition, Marc pushed for the iconic slogan “Proud Sponsor of Moms”. Pritchard has been a key player in the growth of the company. 70% of P&G’s top 20 brands have had growth or held market share in the past year.

Marc has been recognised as a power player in the marketing industry. He serves as a board member for the Association of National Advertisers, Ad Council, American Advertising Federation and Indiana University Kelley School of Business. He is a busy man juggling a hectic schedule and a crazy family!

20) Roxanne Taylor, Chief Marketing and Communications Officer at Accenture

22 years is how long Roxanne Taylor has been with Accenture. She leads a team of over a thousand marketing and communications professionals. In particular, she has revamped the fixture of B2B advertising by using different strategies.

Although Taylor is retiring in August of 2018, her work and Accenture’s rapid rise in the Marketing sector, is worth recognising. Her honours include Advertising Women of New York, Fierce CMO’s, and Forbes to name a few. Roxanne is on the Business Committee of the Metropolitan Museum of Art and board of Only Make Believe.

Article by Mackenzie B. Rice, MarComm News

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising, and Communications industries.

In this magnificence list, we are spotlighting those individuals in the creative industry who have pushed boundaries and inspired others through their unique work in advertising.

Without further ado, here are our picks (in no particular order) for 2017’s Magnificent Advertising Creatives:

1. Richard Brim, Chief Creative Officer at adam&eveDDB

Richard began his career as an Art Director at RKCR/Y&R later moving to Leo Burnett and CHI&Partners. In this time, he created notable work for clients such as Virgin, THINK, Shelter, McDonalds and the Sunday Times.

After joining adam&eveDDB in 2013 he was responsible for the multi award-winning 2013 Christmas campaign ‘Sorry, I Spent It On Myself for Harvey Nichols,’ which was awarded four Cannes Lions Grand Prix. Alongside winning five further Gold Lions, the agency was awarded Cannes Agency of the Year 2014.

Brim was also behind 2014’s ‘Monty the Penguin’ Christmas campaign for John Lewis, which was awarded two Cannes Lions Grand Prix including one in effectiveness, resulting in it being the Gunn Report’s Most Awarded TV Ad of 2015.

He was promoted to ECD in 2014 and later CCO. Under his creative leadership the agency has been awarded seven Grand Prix over the last three years, as well as Campaign Agency of the Year for three consecutive years and Gunn Report Global Agency of the Year in 2016.

In 2015 he had the honour of being listed in Business Insider’s Top 10 Global Creative Directors and in 2016 he was listed in both AdAge’s prestigious 40 Under 40 and Creative Review’s 50 Creative Leaders in the UK across all industries. He was also awarded second best parent in the Brim household for the seventh year running but he hopes to change that!

2. Tylnne McCauley and Brian Farkas, Associate Creative Directors at 180LA

Their names are Tylynne McCauley and Brian Farkas, but they’re affectionately known as ‘McFarkas’. That’s the moniker they now go by at 180LA, where apparently team nicknames are required!

It’s also where they conceived “Boost Your Voice,” the remarkable campaign for Boost Mobile that converted some of the company’s stores into polling stations during the 2016 presidential election, helping to empower low-income and minority communities where many of the storefronts are found. The effort earned the Campaign of the Year award at Ad Age’s inaugural Creativity Awards, as well as Gold and Silver pencils at the One Show.

This was just one example of the duo’s world-changing ideas that seem so effortless. The team previously worked at Pitch and before that RPA, where they conceived notable social media campaigns for Honda.

Among those was “Project Drive-In,” the double Gold Lion-winning effort that helped save the American institution of drive-in theatres, which were increasingly going out of business during Hollywood’s switch from film to digital projection.

At 180, they most recently debuted an uplifting, beautifully crafted animated tale for University of Phoenix. It took Rosie the Riveter into the digital age with the story of a single working mom whose new IT degree allowed her to build a better life for her family after automation eliminated her old job.

3. Nizan Guanaes, Founder of Groupo ABC

Visionary and entrepreneur, Nizan was named by The Financial Times one of the 5 most influential Brazilians, he is the only Brazilian among the 21 most influential personalities in the world of media and marketing according to Advertising Age, and was listed as one of the world’s 100 most creative people in business by Fast Company magazine.

In 2013, Exame, Brazil’s most important business publication, appointed him one of the 16 Brazilian entrepreneurs that could make history, reported that he is among the ones that has the best reputations in the country. In addition, for three years in a row, Reader’s Digest named him the most trusted adman in Brazil, was elected Leader of the Year in 2014 by GQ magazine and was also considered one of the leaders with best reputation in the country by Exame magazine.

Unesco’s Goodwill Ambassador, Nizan has been considered the #1 adman in Brazil for more than ten years, according to Agency Scope survey by Scopen, one of the most prestigious marketing consulting firms in the world.

4. Bianca Guimarães, Associate Creative Director at BBDO New York

Bianca was born and raised in Brazil and started her career in advertising at 19, working at São Paulo based agencies. At 22 she bought her first pair of winter boots and moved to New York to join J. Walter Thompson (JWT). There she was selected as one of 50 ‘high potential’ employees, from a network of more than 10,000 people. The program aimed to recognise, reward and train top talent for future leadership positions.

She joined BBDO New York in 2014 as Senior Art Director and was quickly promoted to Associate Creative Director a year later.

Bianca has been featured on Business Insider’s list of the ‘30 Most Creative People in Advertising Under 30’ in 2012, 2014, 2015 and 2016. She was also featured on Adweek’s Creative 100, named among the 10 ‘Next Creative Leaders’ by the One Show and the 3% Conference, as one of ‘shots rising stars’ and featured on Drum’s 50 Under 30’s list.

When she is not working, she likes playing volleyball, traveling, exploring restaurants and designing logos and birthday cards for pushy friends and family members.

5. Tali Gumbiner and Lizzie Wilson, Senior Copywriter and Senior Art Director of McCann New York

Our second and final team of creatives on this list are Tali Gumbiner and Lizzie Wilson, who spent nearly a year working on Fearless Girl, the bronze statue defying Wall Street’s iconic charging bull – that caused a deluge of excitement and debate in 2017.

Many applauded the sculpture for being a symbol of female empowerment, while others viewed it as a crass corporate stunt by sponsor State Street Global Advisors. A few even saw it as disrespectful to the bull! The duo though are pleased that the statue sparked a cultural debate and proud of their work.

Gumbiner, a senior copywriter who has been with the agency for about two years, focused her energy on the language around Fearless Girl — from the tweets and plaque details to the writing on the State Street website and in the film. As a senior art director, Wilson, who has worked at the shop for three years, collaborated with the sculptor and used her artistic judgment for mood boards and specific details such as the girl’s ponytail.

Their first project together was for a brand pushing graduation dresses, which was followed by a small Tommee Tippee shoot that allowed them to play with babies—and trash the set!

In addition to Fearless Girl, Wilson and Gumbiner also helped create Godiva’s “Box that Keeps Giving,” which re-conceived the chocolatier’s signature gold packaging to include two boxes inside: one for themselves and another for a loved one.

6. Peter Ignazi, Chief Creative Officer of Cossette Communication Inc.

Peter is one of the most successful creative directors and copywriters in Canada. Under his leadership, Cossette was named Canadian “Agency of the Year” by Strategy Magazine in 2016 and 2017.

He brought the same honour to BBDO in 2011. In both cases, a first for the agencies. Under Peter BBDO Toronto was also named Agency of the Year at The FAB Awards in London.

As a copywriter, he was twice included in the Top Ten list globally by The Gunn Report. He has won over 20 Cannes Lions for 10 different clients in categories ranging from film to cyber to integrated. He recently won a FABulous Award (Best in Show) at the 19th FAB Awards in 2017.

7. Judy John, CEO Canada and Chief Creative Officer North America at Leo Burnett

Judy joined Leo Burnett Toronto in 1999, as Chief Creative Officer, in 2011 added the CEO title for Canada, and in 2016 added the CCO title for North America.

Under her direction, Leo Burnett Toronto has been recognised nationally and globally, winning at virtually every show. Her highlights include: the first-ever Digital Black Pencil at D&AD in 2006 and the most awarded billboard campaign in the world in 2009.

In 2015, she won a second Black Pencil at D&AD, Titanium, Grand Prix and Glass Lion at Cannes, the Emmy for Outstanding Commercial and Always #LikeAGirl was named by CBS as one of the top three Super Bowl Commercials of all time. The Gunn Report ranked Leo Burnett Toronto, the #1 Agency in Canada and #5 in the world in 2015.

In Advertising Age’s Awards Report 2015, Judy ranked the #1 CCO in the world. Business Insider ranked Judy #8 in their 30 Most Creative People in Advertising. She was also named to Advertising Age’s Creativity50 2014: The Most Creative People of the Year.

Along the way, she’s judged top international awards shows including chairing juries at Cannes, The Clios and ADC and most recently on Cannes 2016 Titanium & Integrated jury. In 2016, she joined the Board of Directors of The One Club and The Women’s College Hospital Foundation.

8. Margaret Johnson, Chief Creative Officer at Goodby, Silverstein and Partners

Johnson has been with the agency for 20 years. In 2012 she became GS&P’s first female partner and in 2015 she moved into her role of Executive Creative Director.

In 2016 she was promoted again to the CCO role. In her first year of taking over GS&P’s creative department, she helped the agency win 13 Cannes Lions and was listed as one of AdAge’s “Standout” agencies of 2015. AdAge also listed Johnson as one of its “women to watch” for 2016.

Some of Johnson’s recent credits include “Emily’s Oz” for Comcast/XFINITY, an ad that showed how a girl who is blind reimagined “The Wizard of Oz”; an Oculus Rift experience for the Dali Museum; anti-cyberbullying campaign “#IAmAWitness for the Ad Council; and Doritos Rainbows, which were inspired by the LGBT Pride flag.

9. Margaret Keene, Executive Creative Director at MullenLowe, Los Angeles

Margaret was named MullenLowe LA’s first executive creative director in August 2014, leading the charge on Acura.

She comes to MullenLowe LA from Saatchi & Saatchi LA, where she led creative development for the Toyota brand across all creative platforms. Keeneg started her advertising career at TBWA/CHIAT/DAY, where she helped create iconic work for Apple, Nissan, and Pedigree.

She won her first advertising awards on the Apple “Think Different” campaign. On Nissan, she helped launch the “Innovation for All” campaign and the first-ever iAd on iPhone, debuting the Nissan Leaf. A sunny ‘SoCal’ native, she’s known for putting people first and blasting reggae in her car.

10. Ant Keogh, Chief Creative Officer at Clemenger BBDO

Keogh joined Clemenger BBDO over a decade ago and has worked on much-discussed campaigns ranging from Bonds Underwear’s “The Boys” (featuring two men as hilarious, anthropomorphised testicles) to a series of hard-hitting road safety campaigns for the Victorian Transport Accident Commission.

Keogh cites the award-winning “Meet Graham”—a highway safety effort that imagines a human body redesigned to survive crashes—as a highlight for 2016, along with the Snickers “Hungerithm” campaign, which analysed social media for internet anger and adjusted prices at 7-Eleven accordingly.

11. Bas Korsten, Executive Creative Director at J.Walter Thompson Amsterdam

Advertising may never qualify as art with a capital A, but one 17th century painter turned 2016 into a very big year for Bas Korsten. JWT Amsterdam won 16 Lions (including two Grand Prix) at Cannes for “The Next Rembrandt,” an AI-driven project sponsored by Dutch financial services firm ING.

He was named one of the 10 creative leaders who are reinventing advertising by Adweek and one of the 50 most creative people in 2016 by Advertising Age.

He joined J. Walter Thompson as creative director in 2011. He also co-founded Nothing Commercial Creativity and Selmore; before that he worked at DDB Amsterdam for five years.

12. Senthil Kumar, Chief Creative Officer at J. Walter Thompson India

At JWT India, Senthil has been a spearhead of the agency’s creative turnaround and his work on Nike, Levi’s, Kingfisher, Pepsi, Mountain Dew, Mirinda, Ford, Nestle, The Times of India and Unilever, has risen beyond successful marketing case studies to win many international awards. His campaigns are celebrated in India and recognised globally for the ability to amplify deep local insights into simple ideas that solve complicated marketing challenges.

He has also led several Global Advertising Campaigns as Global Creative Director of Unilever Team Radiant across 16 countries in the emerging markets of Asia, Africa and South America.  His work on The Times of India launch in Chennai resulted in the most awarded Indian Film Campaign ever, and also won the first ever Adfest Lotus Roots Asia Pacific Grand Prix. Over the years, he has won over 200 international awards including 16 Cannes Lions, Film Grand Prix at the Asia Pacific Adfest and D&AD.

Senthil’s passion to push the envelope beyond the scope of work has brought him international recognition beyond advertising, in areas like content creation, photography, design, direction & film making. He also Features as Winner in the 2011 Spikes Also Asia Pacific photography competition, the 2010 and 2014 shortlists of Best Ad Film Directors in Asia, the Top 10 Asian Creative Directors and also the youngest Indian in the Campaign Global Power List.

13. Sajan Raj Kurup, Founder and Creative Chairman of Creativeland Asia Group

A believer in the power of creativity, Kurup founded Creativeland in 2007 to offer a platform for creative people to come together and design solutions for problems plaguing the world at large and brands in particular. Ever since, Kurup has been instrumental in extending the company’s activities from Advertising, Brand Management and Design, to Brand Incubation and Licensing, to Film Production, Digital Media and Events.

In 2008, Kurup set up the brand Intellectual Property (IP) division, Ventureland Asia, to further the cause of creativity and entrepreneurship. Its first brand IP, Fearless Pharma, has been creating products that include hand sanitizers and surgical hand rubs that help people lead a life without fear.

In 2009, Kurup established Creativeland Pictures to create content for music, television and feature films. Its first feature film production, ‘Karmayogi’ (2011), an Indian adaptation of Shakespeare’s Hamlet, received tributes at International Film Festivals. In 2016, Creativeland Pictures forayed into television content with ‘The Legend of Jagannath’, a documentary on National Geographic.

In 2016, Ventureland Asia invested 40% stake in New York based kids clothing company Masala Baby Inc, which is led by noted fashion entrepreneur Ms. Dipali Patwa with a strong all women team.

In 2017, ten years after founding one of the most sought after independent agencies in the country, Kurup announced Baaash Digital, starting it symbolically at the same dining table he launched Creativeland Asia on 1st June 2007. Baaash is a revolutionary ecosystem for the everyday content needs of brands.

Kurup has been awarded at every global advertising and design show of repute, and has often been featured by renowned publications as one of the most enterprising young entrepreneurs in the business of creativity.

14. Pete Lefebvre, Artistic Creative Director at Leo Burnett Chicago

Pete Lefebvre is a creative director at Leo Burnett, where he crafts campaigns for Brooks Running, Allstate, Firestone, and the Art Institute of Chicago. Most recently he was instrumental in bringing ‘Van Gogh BnB’ to life, a category-bending campaign that earned 14 Lions at Cannes.

Before Leo Burnett Lefebvre worked at agencies in New York and Chicago, including BBH, Y&R, O&M and others, creating work for Axe, Stoli, Miller Lite, Tribeca Film Festival, and Google.

As a writer, he established voices for long-running campaigns including New York & Co.’s, “Just Ask the Locals”, which ran for seven years. The Pop Tarts campaign Lefebvre started has run for 13 years, lifting the brand over the $1billion mark.

Pete Lefebvre has won gold, silver and bronze awards from Cannes, D&AD, and One Show, among others, spanning a wide range of categories including Print, Social, Branded Entertainment, TV and Cyber. He also has multiple pieces inside MOMA and was named one of the top 10 creative directors in the world and one of the Adweek’s Top 50.

15. Nils Leonard, Founder of Uncommon London

Nils has spent over 18 years in the advertising and design industry working across a spread of the most recognised and influential agencies in London. In his most recent post as Chief Creative Officer of Grey London, Nils oversaw the most profitable and awarded years in the agency’s 52 years history and became one of the youngest agency chairmen in the world leading its brands globally and locally.

In 2015 Grey became the only agency in the world to win two Grand Prix at Cannes Lions and under his creative guidance the Grey was named most awarded agency of the year twice in just three years at D&AD.

Nils was voted into the Ad Age creativity 50 and named the most creative person in advertising globally by Business Insider.

An unconventional background in design, his most recent work on the Tate Britain won the Grand Prix at the Design Week awards and picked up 15 lions at the Cannes festival of creativity.

A creative champion, agitating for change and diversity in the industry, Nils is a regular speaker and judge at industry events, is on the board of trustees of D&AD and is listed as the Sunday Times 500 most influential people in the UK.

More recently Nils has founded the Uncommon Creative Studio alongside Lucy Jameson and Natalie Graeme. Uncommon is a creative studio building brands the world is happy exists.

16. Dave Lubars, Chairman and Chief Creative Officer of BBDO New York

David Lubars is Chairman and Chief Creative Officer of BBDO North America, and was the 2006 Titanium Lions Jury President at the Cannes Advertising Festival.

He started his career in 1981 and has since won every major creative award out there several times over, including a Cannes Titanium Lion, an award especially created to honor the outstanding achievement represented by the internet films for BMW produced during his time as President of Fallon Worldwide and Executive Creative Director of Fallon North America.

He has also won 17 “regular” Cannes Lions and the Emmy for Best TV Commercial in America no less than three times. He has been named Creative Director of the Year in Adweek, and his BMW films are now part of MoMA’s permanent collection in New York City. Under Lubars leadership, BBDO New York has been named Agency of the Year at The 19th FAB Awards.

17. Vicki Maguire, Joint Chief Creative at Grey London

Vicki has spent over 15 years developing campaigns, thoughts and ideas for agencies including Wieden+Kennedy, Mojo and Amsterdam International before joining Grey to work on briefs as diverse as full fat butter and the British Heart Foundation.

She has collected more than 35 major awards for her BHF ‘Hands only CPR’ Vinnie Jones campaign – which has now saved more than 50 lives (and counting) – while The Angina Monologues, also for the BHF, earned her a coveted British Comedy Award.

The IPA has named Vicki one of advertising’s Women of Tomorrow, Business Insider voted her one of the 10 most influential women in advertising, and she is active in both WACL and SheSays. 2016 saw her take the Chairmanship of the Creative Circle Awards – becoming the first female chair in its history – as well as judge the Cannes Glass Lions.

18. Martin Mercado, Chief Creative Officer of Mercado McCann

Interpublic’s McCann Worldgroup and Martin Mercado formed Mercado McCann, which is  a global creative agency hub that partners with the McCann Worldgroup worldwide agency and marketing communications network.

Mercado McCann is based in Buenos Aires, Argentina, but with a mandate to work on global brands anywhere in the world, as well as on regional and local assignments. The joint venture agency is separate from McCann’s existing shop in Argentina.

Earlier, Martin Mercado was Creative Director at McCann Erickson Argentina from 2002-2004. During that time, he created the “For Everyone” commercial for Coca-Cola that was translated across many markets and entered into Coca-Cola’s Hall of Fame in Atlanta.

In 2013, “For Everyone” was selected as Argentina’s best TV commercial of the previous 30 years. His work for Coca-Cola has won awards at Cannes, the One Show, D&AD and the EFFIES. It has also appeared in  the Super Bowl.

19. Damisa Ongsiriwattana, Creative Director of Ogilvy & Mather Thailand

Ongsiriwattana started her career at JEH United (now GREYnJ United after being acquired by Grey Worldwide in 2015), a local agency formed by Jureeporn Thaidumrong, one of the top female creative leaders in Thailand in 2005.

Over 11 years, she has had a chance to work at Ogilvy, J. Walter Thompson and Creative Juice\Bangkok.

Ongsiriwattana has received global and local awards including at Cannes Lions, London International Awards, One Show, Clio, Spike Asia and Adfest, and was a jury member at Cannes Lions 2014.

20. Josy Paul, Chairman and Chief Creative Officer at BBDO India

Josy is among the top ten most influential people in Indian advertising – according to the nationwide survey conducted by the Economic Times in 2012.

In 2016, he was named ‘Creative Person of the Year’ – for India and South Asia. Josy set up BBDO in India from the backseat of his car in 2008. Along with his colleagues, he believes India needs more ‘acts not ads’.

This has led to movement ideas like Gillette’s ‘Women Against Lazy Stubble’ which has won several international awards like Cannes Lions including the Black Lion for ‘creative effectiveness’ – the only one in Asia.

Josy has been on the jury of D&AD, Clio, London International and Spikes Asia and was a speaker at the Cannes Lions in 2012. Before BBDO India, Josy was the National Creative Director of JWT. He also co-founded a second agency for Ogilvy in 2000 called ‘rmgdavid’. Josy lives and works by the mantra ‘Think like the navy, deliver like the pirates.’

21. PJ Pereira, Chief Creative Officer & Co-Founder of Pereira O’Dell

PJ Pereira is an advertising and entertainment pioneer. He believes agencies have to provide return not only on the money brands are investing but also the time consumers are spending with the work. That balance is the ultimate challenge marketing faces today.

In 2016, Pereira & O’Dell was behind the rare participation of a brand in the prestigious “Official Selection” of Sundance Film Festival with NETSCOUT and Werner Herzog’s “Lo and Behold, Reveries of the Connected World”. The film was named in Esquire Magazine’s “Top 10 Best Non-Fiction Films” in 2016.

With strong roots in digital and content, his milestones in the field also include a feature film for Red Bull titled “Unflinching Triumph”, which in 2007 was named by Sports Illustrated as the “Most Amusing Sports Parody of the Year” as well as an alternate reality game titled “The Lost Ring” for McDonald’s leading up to the Summer Olympics in Beijing.

His credentials in content, digital and advertising have made him one of the world’s most influential and respected creatives. He was named the The Top CCO in Adweek’s Creative 100, recognized by “Creativity 50” and the 4A’s 100 People Who Make Advertising Great. Most recently, PJ served as the President of the Cannes Lions Entertainment jury.

22. Eva Santos, Global Chief Creative Officer at Proximity Worldwide

Eva Santos is the Global Chief Creative Officer at Proximity Worldwide and the Chief Creative Officer at Proximity Spain (Madrid and Barcelona offices). She has been leading creativity in this agency from Barcelona since 2007 and in 2014 she widened her scope to include the office in Madrid and this October she assumed the global role.

Eva has been included this year in the Adweek’s Creative 100 – an annual list celebrating masters of creativity-. In this list, she is considered as one of the 10 Global Creative Leaders Who Are Reinventing Advertising and the Ad Industry. Eva has also been included amongst the Ad Age’s Women to Watch Europe 2017.

Santos was included in the TOP 15 best latin creative directors in 2015 and 2017 and in the TOP 5 best Spanish creative directors in 2017. In 2016 she was chosen as “Spain’s Best Marketing and Advertising Professional Under 41” by the EFI Club and as “The Woman to Follow” by Anuncios Magazine.

Eva has been a judge in the most important creative festivals (Clio Awards, One Show, D&AD, Cannes Lions –three times-, El Sol -three times-, El Ojo) and along her career she’s gathered more than 100 national and international prizes. She also talks about creativity and innovation at advertising events and universities, amongst others, at El Ojo de Iberoamérica (Argentina), Desachate (Uruguay), Taiwan Creative Week, TAD Colombia or Cannes Lions 2016.

Eva, alongside other creative directors, created this past year #masmujerescreativas, a collaborative and independent platform born to promote visibility and equal opportunities for female creatives and help them balance their profession and personal life.

23. Suthisak Sucharittanonta, Chairman and Chief Creative Officer at BBDO Bangkok

For most of us, creating brilliant inventions or saving lives may sound like childhood dreams, but for iconic Thai creative Suthisak Sucharittanonta, they’re just parts of the standard workday.  The BBDO Bangkok creative chief often bypasses traditional ads in favour of creating products and apps that improve or even save lives.

His team’s AbsorbPlate shaves 30 calories off your meal by draining away grease, while the Helpmet is a motorcycle helmet that automatically reports crashes to emergency responders.

Both were created for the Thai Health Promotion Foundation, which also partnered with BBDO Bangkok on a dashboard Buddhist monk statue that talks spiritually minded drivers out of speeding and a hearing aid that, when removed at night, can be worn as a bracelet to wake you up during an emergency.

Initially an aspiring architect and photographer, Sucharittanonta found his calling as an art director and copywriter, first at Dentsu Thailand in 1984 and eventually at BBDO Bangkok in 1998.

24. Bjorn Stahl, Executive Creative Director of INGO Stockholm

Björn has been in advertising for 20 years –  eleven of those working for Lowe in Stockholm and in London. For the last 10 years, he has been the ECD/CCO and a member of the board of INGO – an agency created by a world unique merger between Grey and Ogilvy.

The agency has creatively gone from relative unknowns to currently being ranked among the best in the country and it has won international acclaim. Björn has been a juror at many prominent award shows and even chaired The FAB Awards jury in 2015.

He has won more than 70 awards in the form of Lions, Pencils, Eggs, plates and other indefinable but desirable shapes, as a creative as well as an ECD throughout the last three decades.

25. Yuka Tsukada, Creative Director of Denstu Japan

After joining Dentsu, Tsukada gained experience in graphic design and television commercial planning as a copywriter before being appointed as a creative director in 2006.

Since 2014, she has been a member of the Dentsu Communication Design Centre’s Creative Direction Department. In addition to mass media, Tsukada often handles creative direction in a wide range of projects involving digital content, events, and public relations, which has allowed her to work with people from various other fields.

She has also represented Japan as a judge at Cannes Lions, Clio and Spikes Asia.

In 2010, Tsukada was selected as a Creator of the Year Medalist by the Japan Advertising Agencies Association, which recognises people who have made noteworthy achievements in Japan’s ad industry in each respective year.

Article by Julia Brown, Correspondent, MarComm News

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising, and Communications industries.

For the second part of this series we would like to honor those who have successfully led and greatly impacted the growth of Media Companies.

From the Co-Founder of Whalar, an influencer marketing agency, disruptive B2B Publishers, to the CEO of Mindshare APAC, here are our picks (in no particular order) for 2017’s Media Magnificents:

1. Ashish Bhasin, Chairman & CEO of Dentsu Aegis Network South Asia

Ashish has been part of the Media, Advertising and Marketing community for the past 27 years.

Currently Chairman and CEO of Dentsu Aegis Network South Asia and Chairman of Posterscope and psLIVE Asia Pacific, Bhasin was named the Media CEO of the Year (India) and Chairman of the Year (India) by the Acquisition International Business Excellence Awards during its 2014 edition.

Also a member of the Dentsu Aegis Network Asia Pacific Executive Board, Ashish was adjudged the “Media Marketer of the Year” at the Brief Media Awards.

2. Karen Blackett, Chairwoman of MediaCom UK

In October 1999 Karen was promoted to the Board of Directors of the newly merged MediaCom and The Media Business Group Board.  In January 2003, she moved from the Business Director role that she had held for so long to become the Marketing Director of MediaCom.

In 2003 and 2005 she was voted by Management Today as one of 35 Most Powerful Women Under 35 in the UK.  In 2008, Karen became MediaCom’s Chief Operations Director for EMEA.  After three years strengthening the EMEA network, during which time MediaCom moved from the 5th to 3rd largest EMEA network media agency, Karen was promoted to CEO of the UK Office in January 2011, running over £1.2bn of media billings and over 1,100 people.

During Karen’s tenure as CEO, the UK business won over £790 million of new business. In 2015, Karen led the agency to win the coveted Tesco business, after over 23 years with their incumbent agency. MediaCom were voted Agency of The Year by industry magazine Campaign, for an unprecedented two years in a row, in both 2013 and 2014. In January 2016 after serving as CEO for 5 years, Karen was promoted to Chairwoman of MediaCom UK.

3. Matt Cooper, Founder of Little Black Book

Matt Cooper has been working in the ad world for over 20 years. He began at Saatchi & Saatchi, London in the crazy world of the 1980s before the internet and mobile phones. He moved over to a small effects company called The Mill, now one of the top post companies in the world with offices in London, NY and LA.

While at The Mill, Matt launched the online advertising approval, archiving and distribution site BEAM.TV. He left BEAM to form Chilibean and later became MD of the Gunn Report. It was during his time at BEAM, travelling constantly to meet ad people all over the world, that the idea for Little Black Book (LBB) was formed.

He needed to know the best companies to contact, the best places to stay, ideas for where to take clients for a meal, and what other info he needed whilst in each city. There was no central place where he could find any, let alone all, of this information. LBB began as a series of books before going online. Soon it would cover over 50 advertising centres worldwide. Matt has since launched a very successful PR Division to the LBB Portfolio.

4. Andrew R. Jassy, CEO of Amazon Web Services

Andy Jassy is CEO of Amazon Web Services (AWS), the world’s most comprehensive and broadly adopted cloud platform.

Having led AWS since its inception, he’s managed an inventive and nimble team that has delivered more than 90 cloud infrastructure and application services that are used by millions of start up, enterprise, and government customers around the world.

Jassy joined Amazon in 1997. Prior to founding AWS, he held various leadership roles across the company. He has an AB from Harvard University and an MBA from Harvard Business School.

5. Jean Lin, Global CEO of Isobar

As Global CEO of Isobar, Jean Lin is responsible for one of the fastest growing, full service digital agency networks in the world, and managing over 5,500 talented digital marketing pioneers in over 85 locations across more than 45 markets globally.

Promoted to Isobar Global CEO in March 2014, Lin is based in Shanghai to lead one of the fastest growing, full service digital agency networks in the world, with over 5,500 talented digital pioneers in over 85 locations across more than 45 markets globally.

In January 2016, Lin was appointed a member of the Global Executive Team at Dentsu Aegis Network, Isobar’s parent company.  She was named one of 30 global “Women to Watch” by Advertising Age in 2009; ranked amongst Asia Pacific’s top female talent in 2010 and selected as one of the region’s Top 5 CEOs by Campaign Asia Pacific in 2013.

Under her leadership, Campaign Asia Pacific has awarded Digital Agency Network of the Year Isobar five times in the past six years. Lin holds a Masters Degree from Northwestern University in the US, and is a constant contributor to industry thought-leadership content and events.

6. Roshni Mahtani, CEO and Founder of Tickled Media/Asian Parent

Roshni Mahtani is the CEO and Founder of Tickled Media, the publisher of parenting social network – ParentTown, and media assets – theAsianparent.com and IndusParent.com.

Her company reaches 11 million Asian mums monthly and has operations in Singapore, Hong Kong, Taiwan, Malaysia, Thailand, Philippines, Indonesia, Vietnam, Sri Lanka and India. Roshni is also actively involved in the start-up community.

In 2015, she founded the Female Founders Network, a group of over 2,000 female founders. She also sits on the board of TIE Singapore and is a mentor at JFDI and the Crib where she works with early stage start-ups.

Besides her interest in the start-up world, Roshni is also an Executive Producer of Untouchable: Children of God – A 2014 documovie about young girls in the brothels of India and how they are sold and trafficked from Nepal. Roshni has graced the cover of multiple magazines and newspapers in the region. Her company has been mentioned in over 200 media outlets ranging from the BBC to the Singapore Straits Times.

7. Neeraj Nayar, Founder and Chairman of The adFAB Media Group

An Industry veteran of 25 Years and a former Cannes Lions Executive, disruption is very much the modus operandi of Neeraj Nayar. 20-years ago he started The FAB Awards to bring a greater focus to the vast and important sector of Food and Beverage.

The Awards have gone from strength to strength since then – supported by a number of major agencies and brands – with 3000+ entries from over 60 countries around the world. The FAB Forum is a recent addition in the form of a Thought-Leadership session and has been supported by YouTube and Google over the past few years.

Following the success of The FAB Awards, he turned his eye on the trade press world, founding FAB News, Lovely Mobile News and MarComm News – all with a healthy following, focusing on different facets of the Marketing and Communications Industry.

His latest venture is a fresh and unique take on awards. The Lovely Mobile Awards, highlight work done in the Mobile Marketing and New Technology sectors. They don’t have any categories and the judges are the ones who decide what the project should be awarded for.

8. Deepika Nikhilender, CEO of CtrlShift

A maven in the Singapore media and marketing industry with her contribution to the media community, Nikhilender was recognised when awarded the ‘Media Person of the Year’ by the Singapore advertising association of advertisers and agencies.

Deepika was also named as “Innovator of the Year” by The Internationalist magazine in New York and won the coveted “Regional Client Leader of the Year” award by Campaign Asia.  Deepika has 20+ years of experience across all aspects of marketing and media, having transitioned from planning, account leadership, data science, strategy to office leadership in the WPP company.

Over the last seven years she brought the rich learnings from these domains to fulfil the regional domain leadership for Business Science and Product, for the APAC region in the largest media investment agency group in the world.

9. Lindsay Pattison, Chief Transformation Officer, GroupM Global

In May 2017, Lindsay was named Global Chief Transformation Officer for GroupM. The newly created position sees Lindsay lead change initiatives across GroupM, its media agencies and specialists, and working closely with leaders across WPP to deliver the best possible communications for clients.

Lindsay previously served as the Global CEO of Maxus, a position held since October 2014. She joined Maxus in October 2009 as UK CEO and in August 2012, Lindsay took on an additional role as Global Chief Strategy Officer for Maxus. Prior to Maxus, Lindsay worked at PHD and client-side at Sony Ericsson, after starting out at Young & Rubicam in a full service agency environment. Lindsay now sits on the Chime LTD board as a non-executive director, representing WPP.

She served two terms on the WEF Global Agenda Council on the Future of Media and was named one of Cranfield’s FTSE Board Report’s 100 Women to Watch in 2015 and 2016. Lindsay was also named to Ad Age’s 2015 class of Women to Watch. As a passionate and vocal campaigner for gender equality, she launched ‘Walk the Talk’, an initiative to help senior women at Maxus to thrive and progress in their career – a program now adopted globally by WPP.

10. Nishma Robb, Marketing Director for Ads at Google UK 

As the leader of marketing for Google and YouTube’s advertising products in the UK and the Chair of Women@Google, Robb has built an impressive reputation for delivering outstanding marketing. This year she has been a driving force in helping to strengthen relationships between Google and the UK advertising community.

Robb is the mastermind behind some of the industry’s most loved events – from the YouTube Brandcast event, last year hosted by James Corden, to Soho House’s House Festival. She also leads the ThinkwithGoogle content platform. Nishma Robb is a spirited marketing leader, a champion for diversity in business, and a regular keynote speaker.

She is proud to have been listed as a ‘Trailblazer’ in the Campaign 2016 Annual, is in The Hospital Club’s prestigious h100 2016 list as one of the top most influential and innovative people in the UK’s creative industry, and is recognised as one of the top seven BAME execs in marketing as well as one of the top 10 women in B2B marketing.  She was recently awarded a fellow of the Marketing Society. Passionate about inclusivity and the empowerment of women, Nishma is on a mission to inspire girls everywhere with opportunities for future careers in technology and to also shift the way women are represented in all advertising and media.

11. Michael Roth, Chairman and CEO of Interpublic

Michael I. Roth is Chairman and CEO of Interpublic, one of the world’s largest organizations of advertising and marketing services companies. Prior to serving in his current role, Roth was a member of the company’s Board of Directors.

Since assuming leadership of Interpublic in 2005, Roth has righted the company’s financial course and moved to make it an industry leader by defining new models that provide value to clients in a rapidly-changing media and marketing environment.

Prior to his current role, Roth was Chairman and CEO of The MONY Group Inc., a financial services holding company. Under Roth’s leadership, The MONY Group diversified its business mix, broadened its distribution channels, and enhanced its ability to compete in a changing financial services marketplace.

12. Marc Schader, Group Chief Executive – Global Growth at Havas Media Group

Marc started in the media agency business in 2004 joining MPG as SVP Global Network Development Director, successfully overseeing business development internationally. In 2010 Marc was promoted to Chief Commercial Officer of MPG/Media Contacts globally, leading major international wins such as Hyundai Kia, Credit Suisse, Barclays and Philips, as well as overseeing global client relationships for key accounts such as Coca-Cola and Philips.

Following a major restructuring at Havas Media Group in 2013, Marc was appointed Global Chief Commercial Officer for the group responsible for all commercial and marketing activities and efforts at Havas Media Group and has led major additional group wins such as JDE, EA Games, Lactalis, LGE, Emirates, Iglo Group and Merck.

In December 2015, he was promoted to Group Chief Executive – Global Growth to lead the growth strategy and efforts of the Group. In recognition of his contribution to the industry, in 2010 Marc was named Media Innovator of the Year by the Internationalist magazine, and was President of the Jury of the Cristal Festival 2012.

13. Uday Shankar, Chairman and CEO of Star India

Uday Shankar has spearheaded an expansive journey for Star India. Under his leadership, Star has grown into India’s largest media company – an exciting creator of compelling content. Since taking the reins in 2007, Uday has made a series of bold moves and pioneered the transformation of Star into a diversified media company.

These include leading initiatives in distribution through Media Pro, movies through Fox Star Studios, regional and local language television through Asianet and Maa TV, and consolidating sports broadcasting operations through 21st Century Fox’s acquisition of its joint venture with ESPN, setting up Star Sports as one of the largest sports broadcaster in the country.

Under his leadership, Star has also made strides in disrupting the digital landscape with the launch of Hotstar. These moves have, and continue to, set the pace for the rest of the industry.  In addition to his leadership of Star, Uday is a leading voice of the media and broadcasting industry in the country, shaping reforms for the industry and its consumers.

14. Ashutosh Srivastava, CEO and Chairman APAC HQ in Singapore

Ashutosh currently manages Mindshare for APAC, Middle East, Africa & Russia/CIS, and leads key client relationships with Unilever, GSK, PepsiCo, KC, Yum, and Nestle in this diverse region. He is based in Singapore,

Ashutosh has been part of the WPP group since 1994, initially with J. Walter Thompson in account management, strategic planning, and media specialist roles, and then with Mindshare from 2002 as its MD, when it was set up in India. Prior to his current role, Ashutosh ran Mindshare for the Asia Pacific region, and before that, GroupM South Asia from Mumbai.

Ashutosh is keenly involved with the new developments in the entertainment and media sector, in data analytics, and new media technology, with focus on mobile and wearables. – looking at their impact on consumers, on agency business strategy, on brand marketing and in new media agency products and services. He is the current chairman of APAC board of the Mobile Marketing Association (MMA) – and has done keynote addresses at various MMA conferences championing the adoption of mobile devices, connected devices and Internet of Things.

Under Ashutosh’s leadership, Mindshare has been Voted Agency of The Year at The MMA Smarties Awards and contributed largely to Mindshare being named Lovely Mobile Awards – Agency of The Year 2016 in The Lovely Mobile Report.

15. Neil Waller, Co-Founder of Whalar

Whalar was founded by Neil Waller and James Street, two entrepreneurs who quit University after being told they looked uncomfortable in a suit.

They discovered the world of influencers whilst looking for ways to build brand awareness and create genuine and impressive content for their fashion brands. Waller went on to win the fashion and apparel category of Shopify’s Build a Business Competition. The prize was a week on Necker Island where the idea for Whalar was born.

The platform launched in 2016, and quickly established itself as the most effective tool in the marketplace. It is now used by major brands all over the world, helping them to collaborate with the best creators and produce meaningful campaigns.  Whalar stands for, and always will, authentic, creative and engaging content.  It is still the only Facebook and Instagram marketing partner in the influencer space.

Article by Julia Brown, Correspondent, MarComm News

MarComm’s Magnificence is a series where we highlight the Magnificent from the Marketing, Design, Advertising and Communications Industries.

To kick things off we wanted to shine a spotlight on the leading ladies who, in their own way, are influencing a much needed change in the industry.

So here they are, our picks for 2017’s Magnificent Ladies:

Amrita Randhawa, CEO of Mindshare China

Amrita leads Mindshare China. She has worked with Mindshare for more than 10 years across the Asia Pacific Region.

Her previous roles include leading the Mindshare APAC engagement for Nestle, PepsiCo, Yum and L’Oreal, as well as leading Team WPP for Nestle in China. Passionate about media, she started her career as a journalist in Delhi.

Her Mandarin has improved exponentially since the birth of her daughter who makes it a point to dispense a daily lesson.

Karen Kaplan, CEO and Chair of Hill Holliday

Karen joined the agency as a receptionist, hoping to save enough money for law school.

Three decades later, she’s had every job there is to have at an agency, gaining valuable insight into how to approach each business challenge with a fresh perspective.

A key player in Hill Holliday’s significant growth as a national powerhouse, Karen is now Chair and CEO overseeing the network of three agency brands: Hill Holliday, Erwin Penland, and Trilia Media.

She is one of the few female agency chair persons in the country.

Tonise Paul, President & CEO of Energy BBDO

When Tonise first joined BBDO Chicago, she put her incredible energy to work by catapulting Wrigley’s leadership in the world of sugar-free gum with the launch of Extra. Since then, Tonise has driven the BBDO culture forward to achieve her vision for the agency: to be known and respected as a leading-edge creative organisation that energises people and brands.

To reflect this vision, Tonise changed the name on the door to Energy BBDO and initiated an era defined by brand-defining work and modern integration for their clients.

For Tonise, this means driving constant evolution in the capabilities and expertise of the agency to deliver leadership and innovation across global, digital, social and multicultural. The result of her infectious energy has been tremendous growth for the agency through partnerships with some of the world’s most iconic brands and award-winning creative work that has driven their businesses forward.

Vicki Maguire, Joint Chief Creative Officer at Grey London

A promising career in fashion design was cut short when Vicki discovered she couldn’t draw! Encouraged by her mentor Paul Smith to write her ideas down instead, Vicki soon found her way into the world of advertising.

Vicki has spent over 15 years developing campaigns, thoughts and ideas for agencies including Wieden + Kennedy, Mojo and Amsterdam International before joining Valenstein & Fatt (Grey London) to work on briefs as diverse as full fat butter and the British Heart Foundation.

She has collected more than 35 major awards for her BHF ‘Hands only CPR’ Vinnie Jones campaign – which has now saved more than 50 lives (and counting) – while The Angina Monologues, also for the BHF, earned her a coveted British Comedy Award.

Tamara Ingram, CEO of J. Walter Thompson

Tamara Ingram joined J. Walter Thompson (JWT) in 2016 as Chief Executive Officer, heading up the agency’s global network of more than 12,000 employees, across more than 200 offices and 90 countries. She joined JWT from WPP, where she served as Chief Client Team Officer.

Tamara has extensive advertising agency experience, once serving as Grey UK’s Group Chief Executive Officer and global leader on their P&G account. Prior to that, Tamara was Chief Executive Officer of McCann Worldgroup in London. She began her career at Saatchi & Saatchi in 1985 as a temp, rising to Chief Executive of the London office. In 2011, Tamara was awarded an OBE by Queen Elizabeth II for services to tourism through her work as Chairman of Visit London.

Ingram is currently a member of the AdCouncil, the Marketing Group of Great Britain, Women in Advertising and Communications London (WACL), and Advertising Women of New York (AWNY). She also serves as a Trustee of Save the Children and the Royal Drawing School. Her career has been characterised by passion, commitment, and an ability to deliver results by harnessing talented teams both among clients and within the agency.

Kerstin Trikalitis, CEO of Out There Media

Kerstin co-founded Out There Media (OTM), a leading mobile advertising and data monetisation company that uniquely links mobile operators with advertisers via its proprietary, award-winning technology Mobucks.

The company’s platform enables mobile operators to monetise their data, assets and subscriber base and brands & agencies to reach their audiences in a highly targeted manner at scale, with OTM’s “microtargeting at scale” methodology – leading to unprecedented levels of consumer engagement. OTM works with Fortune 500 companies such as Unilever, Pepsi, Nestle, L’Oreal, Coca Cola, P&G, etc. The Company is headquartered in Vienna, Austria with operations across the globe.

Kerstin was selected as “Endeavour High Impact Entrepreneur” in 2013 and was recognised as “Top 50 Female Executives in Mobile” by the Mobile Entertainment Forum, one out of 10 “Women who Rock the Marketing Industry” by us and was named among the “Lovely Leading Ladies in Mobile” by Lovely Mobile News.

She is a regular Keynote Speaker at industry conferences globally and has served on the Cannes Lions Jury in “Mobile”. Kerstin is the Chair Emeritus of the Board of the Mobile Marketing Association (MMA) EMEA. She has studied at Harvard Business School, Stanford and ESADE and speaks six languages.

Emily Somers, Vice President Marketing and Food Development at McDonald’s

Emily officially joined the McDonald’s UK leadership team in September 2015. Prior to that she had a long-standing working relationship with the company.

Before McDonald’s, Emily held senior positions at Leo Burnett, the hamburger and fast food restaurant chain’s lead strategic and creative agency for over 20 years.

During her time at the agency, Emily led the McDonald’s account as the brand experienced a resurgence in trust and awareness, contributing to the company’s prolonged growth in the UK.

During her time working with (and for) McDonald’s on marketing campaigns, Emily has been behind the winning of countless awards, including McDonald’s being named 2017’s Brand / Marketer of the Year at the prestigious FAB Awards in London.

Geena Davis, Founder of Geena Davis Institute on Gender in the Media

Geena Davis is an Academy-Award winning actor and Founder of Geena Davis Institute on Gender in the Media.

Twelve years ago, Geena was watching TV with her daughter and observed a severe gender disparity in children’s media with most of the TV programs being male-dominated.

The Geena Davis Insitute on Gender in the Media, which works with companies like Google and J. Walter Thompson, is the only research-driven organisation collaborating within the media and entertainment industry to expose gender imbalance, identify unconscious bias and creatively remodel content to achieve gender equity. “Kids need to see entertainment where females are valued as much as males” said Geena.

Wendy Clark, CEO of DDB North America

Known as the “Coke star marketer”, Clark joined DDB in January 2016 after working client side at Coca-Cola North America, where she led the Sparkling Category Business Unit as well as the Strategic Marketing organization, including Brand Strategy and Innovation; Media Connections, Investments and Assets; Content and Design.

Prior to joining The Coca-Coca Company, Clark was Senior Vice President, Advertising for AT&T, the world’s largest telecommunications company, where she was at the helm of the company’s most ambitious and aggressive re-branding and advertising campaign in its history.

In 2014, Clark was recognized by New York Women in Communications with the coveted Matrix award. Among other recognitions, in 2011 Fast Company cited Clark as the Brand Refresher on its top ten list of innovative Business Disruptors and the Advertising Women of New York recognized Clark as their 2011 Advertising Woman of the Year.

In 2017 she also served as Jury President of the Cannes Lions Glass Lion Jury. Clark is an advisory board member at IDEO.org; a board director for the Ad Council and American Advertising Federation; and a board member of the Effie Awards.

Babita Baruah, Managing Partner at WPP Global Team Blue (GTB)

Before joining the WPP family, Baruah worked with JWT for 20 years and was business head of JWT Mumbai until July 2010, when she moved to JWT Delhi.

At JWT, she has worked on brands from Unilever, Godrej, Kotak, Aditya Birla Capital, Kingfisher Airlines, Diageo, Kelloggs, Wills, Bata, Emami, World Gold Council, De Beers, Nestle and Nokia.

Babita Baruah left JWT as senior vice president and managing partner, and is now a Managing Partner of the WPP’s Global Team Blue (GTB).

GTB is an agency born to be different, founded to create an entirely new model of collaboration and give marketers access to the breadth of WPP’s talent, ideas and tools.

Susan Credle, Global Chief Creative Officer at FCB (Foote, Cone & Belding)

The creative brilliance responsible for making the iconic M&M’s “human” and for the legendary Allstate’s “Mayhem” campaign once dreamed of a life outside of a suburban neighbourhood in the Carolinas after watching Ridley’s Scott’s “Share the Fantasy” spot for Chanel.

Parallels are often drawn between the fictional Peggy Olson from Mad Men and Susan Credle, who started out as an intern at BBDO and moved up the ranks to become EVP, Executive Creative Director. In 2009, she moved to Leo Burnett USA, where she was credited with the shop’s creative resurgence.

As Global Chief Creative Officer at FCB, Susan furthers Carter Murray’s ambition to burnish the agency’s creative product and reputation. Susan is one of the industry’s leading creatives and an important voice representing women.

Rosie Yakob, Co-Founder of Genius/Steals

Rosie began her career working with hip hop moguls Jay-Z and Steve Stoute at their entertainment branding company, developing non-traditional ways for brand like Altoids, Target, Wrigley and Samsung to connect with their fans. She joined Cake Group’s newly founded New York office in 2009 where she launched Motorola’s global social media presence and helped brands like Havaianas, Sears and Oppenheimer navigate the world of social and digital media.

Before co-founding Genius Steals, Rosie was most recently at 360i, an award-winning digital marketing agency, named by Fast Company as one of the world’s most innovative companies. There she and her team helped brands like Bravo, Dentyne, NBCU and Oreo navigate the world of social and emerging media from creative ideation through to activation.

This included being the lead strategist on the Cannes Grand Prix and Facebook Best in Show winning Oreo Daily Twist campaign, where she developed the strategy and interagency process necessary to deliver fresh creative content every day for 100 days and to ‘win the superbowl’ with the blackout tweet that birthed Real Time Marketing.

She believes that brands can create and curate culture, and connect to people in ways that create value for both.

Pum Lefebure, Co-Founder and Chief Creative Officer of Design Army 

Pum Lefebure is the co-founder and Chief Creative Officer of Design Army in Washington, DC. With an entrepreneurial edge, the Thailand native brings global sensibility to American design.

Through distinctive creative direction, she dreams up high-profile campaigns for clients such as the Academy Awards, Bloomingdale’s, The Ritz Carlton and Pepsi.

Her creative brilliance sets the agency apart, driving their reputation as leading industry trendsetters.

From Copenhagen to Beijing, Pum speaks and judges at design competitions internationally. She uses her entrepreneurial voice to represent women in global campaigns, such as H&M’s She’s A Lady.

Laura Jordan Bambach, Chief Creative Officer and Founder at Mr President

Around four years ago Laura founded Mr President, a small, independent creative agency in London with big ambitions. They create work for the digital age.

A former president of D&AD, Laura has spent her career championing the advancement of women, from co-founding SheSays – a global mentorship and networking group that encourages women to pursue careers in digital marketing and design – to her work with VOWSS at Cannes in 2017.

The best trailblazers, of whatever gender, lead by example, and both Laura, personally, and Mr President, as a company, have always championed diversity and gender equality in the workplace through daily deeds, not just empty words.

Pip Jamieson, CEO and Founder of The Dots

“Nothing great was ever achieved without passion, collaboration, tenacity and a lot of hard work.” — Pip Jamieson.

Pip is the Founder of The Dots, best described as ‘LinkedIn for the creative industries’. An entrepreneur with a distinctive marmite laugh (you either love it or you hate it) Pip is a native Brit who has spent the last 13 years immersed in the creative industries, including executive roles at MTV Australia and New Zealand.

The Dots launched in the UK late last year and has already attracted the UK’s leading companies who have joined the site to promote their brand, attract clients and hire talent – some of which are BBC, Vice, Spotify, TATE, Net-a-Porter, Facebook, Wolff Olins, Pentagram, Universal Music, Twitter, United Visual Artists, AKQA, Condé Nast, Twitter, V&A, W+K, Guardian and many more.

Pip is on a mission to connect a million creatives and freelancers to commercial opportunities by 2018, helping build a stronger, more profitable and diverse creative sector. Pip lives on a houseboat with her husband in Kings Cross, London.

Article by Elena Munoz de Leon, MarComm News.