Channel 4.0, Channel 4’s digital-first strand for YouTube, is launching its first ever social branded series ‘Ready or Not?!’ and first ever ecommerce campaign with e.l.f. Cosmetics. ‘Ready or Not?!’ sees content creator Adeola Patronne and special guests dive headfirst into unfamiliar worlds of work while expressing their true selves through style, makeup, and skincare. […]
Specsavers launches the second phase of its sponsorship deal with Channel 4’s Countdown, shining a light on its home visits service. The new idents follow the success of its Audiology idents, which launched in January as the first phase of the two-year sponsorship deal, brokered by Manning Gottleib OMG. The new idents will run for […]
Channel 4 is boldly bringing all its digital, social, and linear channels together under one single brand as All 4 becomes ‘Channel 4’, elevating the broadcaster’s streaming-first commitment for the digital age. Audiences will enjoy a more seamless and connected viewing experience across all of Channel 4’s services and platforms. Whether they choose to stream […]
HSBC UK launch idents this weekend as they take over the sponsorship of Channel 4’s coverage of Formula 1. The sponsorship deal will see HSBC UK’s idents across 23 race weekends throughout 2023, with qualifying for the first race taking place in Bahrain on 4th March. The sponsorship idents, created by integrated marketing agency Wunderman Thompson UK, will remind viewers of HSBC’s […]
Today Specsavers announces its sponsorship of Channel 4’s popular quiz show Countdown to raise awareness of its expertise in audiology and through its home visits service. The two-year sponsorship, negotiated and bought by MG OMD, starts on 3 February and comes 17 years after the business first sponsored the show. The Countdown sponsorship will […]
Healthcare provider Benenden Health and MediaCom North have launched an exclusive creative partnership with Channel 4.
Benenden’s Time For A Check-in campaign encourages the nation to talk more openly about their health. It will feature Channel 4 talent including AJ Odudu, Davina McCall, Roman Kemp, Judi Love, Alex Brooker and Rylan Clarke who will star in a 10-month, multiplatform creative campaign which launched this week with a TV ad during the […]
Clairol, the expert at-home hair colour brand, has today announced a partnership with Channel 4’s hit show First Dates, celebrating the importance of finding your perfect match, whether it’s for dating or hair colour. Find Your Perfect Match will feature the well-known First Dates talent, Cici Coleman and Daniella Kalita, discussing how they have found […]
Channel 4 today announces Colgate Max White Ultra as the new exclusive sponsor of Married at First Sight UK across linear, digital, and social, marking the biggest and most integrated sponsorship deal of the show to date. The sponsorship will spotlight Colgate’s Max White Ultra range during this year’s highly anticipated series on E4 and […]
- Mediahub UK leads on Little Moons first TV partnership with co-branded spot featuring Derry Girl’s star, Saoirse-Monica Jackson - The partnership launches against Celebrity Gogglebox on the 1st July - The perfect partnership based on the alignment of Channel 4 & Little Moons brand voices – ‘All together different’ & ‘Ice cream from another world’ to create brand impact around Channel 4 hottest summer programming
LITTLE MOONS PARTNER WITH CHANNEL 4
FOR A SUMMER OF
OTHERWORLDY ENTERTAINMENT
Channel 4’s Diversity In Advertising Award-winner TENA Launches New #LastLonelyMenopause Campaign Tonight