Channel 4.0 launches first branded series and first ecommerce campaign with e.l.f.

Channel 4.0 launches first branded series and first ecommerce campaign with e.l.f.

Channel 4.0, Channel 4’s digital-first strand for YouTube, is launching its first ever social branded series ‘Ready or Not?!’ and first ever ecommerce campaign with e.l.f. Cosmetics. ‘Ready or Not?!’ sees content creator Adeola Patronne and special guests dive headfirst into unfamiliar worlds of work while expressing their true selves through style, makeup, and skincare. […]

Wavemaker names Premjeet Sodhi as Global Head of Measurement and Analytics

Wavemaker names Premjeet Sodhi as Global Head of Measurement and Analytics

Wavemaker announced today that it has appointed Premjeet Sodhi as Global Head of Measurement and Analytics. Based in New York, Sodhi will join Wavemaker’s Consultancy team reporting to Anna Hickey, Global Consultancy Lead. Sodhi will transition from his current role as Chief Strategy Officer at Wavemaker India. As Global Head of Measurement and Analytics, Sodhi […]

Wavemaker names Sindhuja Rai as APAC CEO 

Wavemaker names Sindhuja Rai as APAC CEO 

Wavemaker announced today that it has appointed Sindhuja Rai as CEO in Asia Pacific. Based in Singapore and reporting to Global CEO Toby Jenner, Rai joins the media agency from Mondelēz International.   As APAC CEO, Rai will drive the strategy and execution of how Wavemaker positively provokes growth for their clients and people around the […]

Transport for London appoints Wavemaker as its new media planning and buying agency

Transport for London appoints Wavemaker as its new media planning and buying agency

Transport for London (TfL) and the Greater London Authority (GLA) have confirmed Wavemaker has been selected to be the media planning and buying agency on behalf of the GLA Group for marketing and behaviour change projects and public consultations, following a highly competitive pitch process.  As a result of the selection, the opportunity will be open […]

Wavemaker adds SimpliSafe and Irwin Mitchell to agency roster

<strong>Wavemaker adds SimpliSafe and Irwin Mitchell to agency roster</strong>

Wavemaker has secured two client wins that will be led out of the agency’s Manchester office – this includes a new contact with the smart home security system, SimpliSafe and the retention of legal and financial advisors, Irwin Mitchell.  SimpliSafe appointed Wavemaker to handle all media planning, buying and measurement, and has tasked the media […]

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