Channel 4.0 launches first branded series and first ecommerce campaign with e.l.f.

Channel 4.0 launches first branded series and first ecommerce campaign with e.l.f.

Channel 4.0, Channel 4’s digital-first strand for YouTube, is launching its first ever social branded series ‘Ready or Not?!’ and first ever ecommerce campaign with e.l.f. Cosmetics. ‘Ready or Not?!’ sees content creator Adeola Patronne and special guests dive headfirst into unfamiliar worlds of work while expressing their true selves through style, makeup, and skincare. […]

Journeys with Transport for London keep getting brighter

Journeys with Transport for London keep getting brighter

Integrated campaign shines a light on the ongoing investment TfL is making through its improvement plan Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, is today launching an awareness campaign for the ongoing huge range of improvements TfL is making across its network. The campaign aims to […]

Transport for London appoints Wavemaker as its new media planning and buying agency

Transport for London appoints Wavemaker as its new media planning and buying agency

Transport for London (TfL) and the Greater London Authority (GLA) have confirmed Wavemaker has been selected to be the media planning and buying agency on behalf of the GLA Group for marketing and behaviour change projects and public consultations, following a highly competitive pitch process.  As a result of the selection, the opportunity will be open […]

Vibe by Jet2holidays grafts millennials with sun-soaked Love Island campaign

Vibe by Jet2holidays grafts millennials with sun-soaked Love Island campaign

VIBE by Jet2holidays has coupled up with Wavemaker UK and ITV for an integrated campaign to celebrate its designation as this year’s official travel partner of Love Island. VIBE by Jet2holidays is designed for the growing millennial market and offers an extensive collection of over 160 hotels across almost 50 resorts. Whether laidback or lively, […]