Kindred has promoted Charlotte Dolman to Chief Client Officer, a newly created position on its Executive team. Dolman has been at Kindred for three years and previously held senior positions at agencies including Golin and Mischief. In her new role, she’ll be responsible for boosting best-in-class campaign delivery and growing the agency’s consumer brand portfolio. […]
Captain Morgan is today launching its first ever pan-African campaign, ‘Spice On Africa’ and debuting a vibrant new pack design following the global launch of the Spice On campaign last year. The new high tempo TVC is set against Nigerian Afrobeats singer, songwriter Yemi Alade’s upbeat track ‘Baddie’ and is voiced by award-winning comedian Mpho Popps in South Africa and multi-talented music artist Barak Jacuzzi in Kenya. Yemi is a cultural force across Africa, and with […]
Senior Director Brand & Reputation Marketing at Google, has taken over as President of WACL, the body working to accelerate gender equality in the advertising and communications industry, for the second half of the organisation’s centenary year. A passionate and tireless activist for equality, Nishma has worked hand-in-hand as vice president with Rania Robinson, Chief […]
Manchester-based digital marketing agency Dark Horse has won three new clients in the UAE. It’s bolstering ahead with its ethos of disrupting the traditional agency approach by doing digital marketing differently to ensure that every client that it works with are SEO winners. Pic: John Keating, Managing Director, Dark Horse The agency is now going global […]
New partnership combining advanced semantic analysis with adaptive streaming technology sees 23% reduction in data transfer across digital advertising campaigns Adaptive streaming specialist, SeenThis, today announces a new partnership with real-time and cookieless Semantic Marketing Platform, Qwarry, marking a significant milestone to provide a more sustainable landscape within digital advertising. SeenThis’ proprietary streaming technology has […]
“Rebranding Twitter as ‘X’ may be Elon Musk’s ticket to success, but it’s also a huge gamble. Twitter is a recognised global brand and one wonders if the ‘X’ moniker will carry the same weight; brands thrive on awareness and the Twitter name has that in spades. It’s yet to be seen whether X will […]
Brands Using Playground’s YouTube Measurement Solution Uncover Key Elements Driving Campaign Effectiveness Attention measurement and optimisation provider Playground xyz Attention Intelligence Solution (AIP) announced today its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their Youtube ad campaigns. “Optimization is the key to […]
This year, World Conversation Day held special significance in Lebanon. On July 12th, citizens woke up to discover their streets inundated with numbers – not just any numbers, but the precise and personal phone numbers of their own politicians. In a groundbreaking initiative titled ‘Khallina Nethawar’ (Let’s Have a Conversation), the Lebanese Ministry of Telecommunications […]
Independent global media consultants ECI Media Management announces that it is incorporating British firm Eley Consulting into its European business. Established in 2015 by Mike Eley and Richard Edwards, Eley Consulting supports leading advertisers with market intelligence and expertise in strategic and digital planning, intermediary services, media accountability and financial transparency. The move marks the […]
Leo Burnett has promoted Carly Avener to CEO of Leo Burnett UK The promotion will see Avener lead Leo Burnett UK and head up the agency’s management team. Carly Avener joined Leo Burnett in 2019 as Managing Director. Since joining, the agency has grown revenue by more than 50% , fuelled by both organic growth and new business wins. She has […]