Qwarry partners with SeenThis to drive sustainability and innovation in digital advertising

Qwarry partners with SeenThis to drive sustainability and innovation in digital advertising

New partnership combining advanced semantic analysis with adaptive streaming technology sees 23% reduction in data transfer across digital advertising campaigns Adaptive streaming specialist, SeenThis, today announces a new partnership with real-time and cookieless Semantic Marketing Platform, Qwarry, marking a significant milestone to provide a more sustainable landscape within digital advertising. SeenThis’ proprietary streaming technology has […]

Carbon1 and SeenThis Announce Partnership to Revolutionise Digital Advertising in South Africa and transform the distribution and climate impact of creative delivery

Carbon1 and SeenThis Announce Partnership to Revolutionise Digital Advertising in South Africa and transform the distribution and climate impact of creative delivery

Carbon1 is helping to advance sustainability in the digital supply chain with SeenThis’ adaptive streaming technology. SeenThis, the adaptive streaming technology specialist, is thrilled to announce a strategic partnership with Carbon1 in South Africa. This collaboration aims to empower South African brands by delivering faster, high-quality digital advertising while significantly minimising carbon emissions. Together, Carbon1 […]

MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising

MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising

Pairing adaptive streaming technology with MiQ’s agnostic, multi-DSP capabilities delivers more sustainable, high-quality ads while supercharging campaign performance As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ today announces a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernizing creative […]

Playground xyz Study Finds Carbon Emissions from Digital Ads Fall by 63% on Average When Measured & Optimised for Attention Time

<strong>Playground xyz Study Finds Carbon Emissions from Digital Ads Fall by 63% on Average When Measured & Optimised for Attention Time</strong>

Playground xyz, the leading attention measurement and optimisation company, released a study today (March 2nd, 2023) leveraging Scope3 data that foundcarbon emissions from digital ad campaigns can be reduced by 63% when campaigns are optimised for attention time. The study examined 45 million ad impressions and found the average digital ad campaign releases 5.4 tons […]

LATAM Airlines reduces Cost Per User by 83% thanks to innovative ad technology

<strong>LATAM Airlines reduces Cost Per User by 83% thanks to innovative ad technology</strong>

Adaptive streaming company SeenThis has dramatically reduced Cost Per User (CPU) for LATAM Airlines, South America’s largest airline group, while addressing the impact of digital advertising on the climate through significant carbon reductions. In 2022, LATAM and its media agency Matterkind worked with SeenThis to increase its video reach and hit performance and cost efficiency […]

Covatic launches A-Type, a solution to the ID and privacy challenge faced by the Digital Advertising industry

A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed to be GDPR, CCPA and Apple ATT safe and doesn’t require users to login.

Covatic launches A-Type, a solution to the ID and privacy challenge faced by the Digital Advertising industry

Covatic launches A-Type, a solution to the ID and privacy challenge faced by the Digital Advertising industry

The Ozone Project launches Manchester-based regional hub

The Ozone Project launches Manchester-based regional hub

As part of its latest investment plans, The Ozone Project has opened the virtual doors on a dedicated, Manchester-based regional hub to super-serve agencies and advertisers in the North. The creation of the northern hub sees Bill Dennett join the premium digital advertising platform in the role of Senior Agency Partner. As Ozone’s first regional […]

Bytedance selects PingPong Digital as first European digital agency partner

Bytedance selects PingPong Digital as first European digital agency partner

PingPong Digital, the largest European digital agency to specialise in Chinese marketing, has been selected to be the first official European partner for Douyin and Toutiao, both owned by Bytedance, which also owns TikTok.   As a partner to both apps, PingPong Digital is offering Western brands and international advertisers a unique mix of communication options […]

CO-OP Uses Location-Led Out Of Home Campaign For Exclusive New Plant-Based Range “GRO”

CO-OP Uses Location-Led Out Of Home Campaign For Exclusive New Plant-Based Range “GRO”

Integrated social promotion #GiveGROAGo uses automated Twitter coupons to offer student discount Co-op has used a highly targeted, dynamic digital out-of-home campaign using location data to drive demand for its new and exclusive, extensive plant-based range, GRO. GRO’s aim is to celebrate the diversity and deliciousness of plant-based food and the range is designed with […]