Global socially-led creative agency We Are Social has released Think Forward: Sports Edition, a report covering emergent trends in digital sports culture. The agency has delved into the trends shaping sports marketing right now, helping sports brands, sponsors and rights holders address arguably the biggest crisis facing sport – why the next generations are switching […]
Are trends dying? One of the most traditionally accepted fashion trend cycle theories is that it lasts 20 years and undergoes 5 phases: This 20-year cycle is still present today for macrotrends, however, the lifespan of microtrends has been compressed. Before they lasted 3 to 5 years, now they can go through the same 5 stages […]
Today DENTSU CREATIVE launched its 2023 Trends Report ‘A Tale Of New Cities’, exploring an age of volatility and hope. 2022 showed us that progress is not as inevitable, and top down authority not as dependable, as we’ve been led to believe. Instead volatility, conflict, recession, climate change and inflation have become our global reality. […]
An unrestrained, impactful, and powerful burst of energy is being injected into the year ahead, arming people with hope, joy, and happiness amid continuing uncertain times, according to ‘The Future 100: 2023’ from Wunderman Thompson. The outlook, from the 9th edition of the annual essential trend almanac which offers a snapshot of the most compelling trends […]
By Wybe Magermans – Growth Director at WMH&I
Is Brand Design Based On Fickle Fads?
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ITB Worldwide, the full-service talent + influencer marketing agency that connects brands with culture, has announced the launch of ‘The Power of Influence’, its quarterly talent + influencer trends and insights review, to connect people in the marketing industry with the most current information about the world of Influence. Each quarter, ITB’s team of culturally […]
In a new industry survey 89.7% of client businesses said that the most significant thing they are changing in 2021 is ‘ways of working’, with more than a third of those questioned planning to change something as fundamental as a business model. A major trend in line with this wave of organisational change is a […]
Looking at trends that will define media, tech and marketing in 2021, amp – world-leading sonic branding agency – has earmarked the four key audio technology trends that we need to be listening to. Based on interviews and interactions with more than a hundred leading brands, amp has identified the areas of sonic branding and tech innovation […]