The Wine Flyer is the first of its kind – an e-commerce platform opening up a completely new way to spend and collect Avios on purchases beyond travel; on wine, spirits and beers. While their rapid launch achieved great market traction, their identity at inception wasn’t a true reflection of their unique perspective on the […]
BOSTON… BIGGBY® COFFEE, headquartered in East Lansing, Mich., has tapped MMB to help craft their brand strategy and digital content for their full contingent of 350-plus cafes across the Midwest and South, according to MMB Managing Partner, Chad Caufield. Working with BIGGBY® COFFEE President, John Gilkey, MMB will tap into the BIGGBY® COFFEE brand differentials […]
Branding agency WMH&I has created a new identity for London’s biggest education charity, INSPIRE, following the merger of two Education Business Partnerships (EBP) – INSPIRE and 15 Billion. The rebrand reinforces the enlarged organisation’s role and purpose as a flagbearer for a more diverse workforce across the capital. Retaining the INSPIRE name as the more established […]
Founded in Berlin in 2017, Habyt aims to take the barriers out of finding a place to stay. Whether you’re looking for a nightly stay, a hassle-free international move, a family home or co-living community, Habyt’s diverse international portfolio of properties means there’s an option for everyone. After rapid and extensive growth, and as they […]
‘Where There’s Spice, There’s Cobra’ Cobra Beer announce that its new look will be rolled out across its entire range, reinforcing its reputation as the perfect pairing with Pan-Asian cuisine. The creative new design and iconography responds to changing consumer tastes – with 61% of 18-34 year olds1 reporting that they were adventurous in trying new […]
Creative change agent Born Ugly announce the addition of two new members to its team. The new hires are part of Born Ugly’s strategy to grow its capabilities in the area of strategic creative problem-solving and deliver category defining work for its clients worldwide. Born Ugly welcomes Amy Dennis as Client Director to its growing […]
Independent design agency Sunhouse doubles the pleasure with its designs for Magnum® Double Sunlover and Magnum® Double Starchaser, two new extra indulgent limited editions ice creams. With lockdowns and social distancing a thing of the past, Magnum® wanted the world to enjoy the pleasure of being together again with two new Doubles variants pushing flavour […]
Today, Beauty Pie, the disruptive direct-to-consumer beauty brand, unveiled “No Catch”, their new creative proposition highlighting their accessibility compared to other prohibitively expensive luxury beauty brands that ‘cut you out.’ The campaign runs for six weeks from today and leverages TV and OOH to broaden reach and amplify awareness and consideration. Beauty Pie, known for […]
As part of its continued evolution into a global lifestyle brand, ELLE, the biggest-selling fashion magazine & authority on style, was looking to create its own coffee brand that could compete with the likes of Illy and Nespresso. For a new-to-market coffee brand in an incredibly crowded category, instant brand recognition was essential, so our […]
The FAB Awards provided a bit of much needed cheer this week with the 25th Edition of their Awards streamed “online” on YouTube. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 25th FAB Awards! FAB extended an open invitation to the entire Marketing Communications […]