Cow & Gate , the baby feeding brand in the UK have launched a new category re-defining strategy with a new campaign ‘feed their personalities.’ Beyond developmental milestones, the traditional fodder of the category are now suggesting what matters most is the nurturing of little individuals and ultimately feeding their personalities. The campaign is spearheaded […]
On Sunday 7th October, Baileys, the Original Irish Cream, will unveil its most ambitious global marketing campaign to date with a TV and print campaign which will be seen in every continent around the world. The new campaign also sees the introduction of a new endline; ‘Cream With Spirit’. Launched in 1971, Baileys has always […]
Smirnoff has launched ‘#YoursForTheMaking’ in the UK as part of a £7m Western Europe media campaign designed to empower and inspire consumers to create new nightlife experiences. The campaign launches today with an evocative 60 second new television advertisement, which proves that the night really is yours for the making. SMIRNOFF, which is currently outperforming the […]
The European Advertising Certificate, the only consistent, European-wide foundation-level qualification for young agency personnel, will re-open for its second year of registrations on 1 October 2012. A total of 815 young professionals undertook the learning this year, with 349 going on to sit the exam on 19 April and a total of 338 receiving either […]
Diageo, owner of GUINNESS®, today announces details of a new multimedia advertising campaign that will run in both Great Britain and Ireland. The new creative campaign reinforces the brand positioning – „Made of More‟ – and features a TV advert entitled „Cloud‟, to be exclusively previewed on the UK and Irish Guinness Facebook page on […]
Choose a gift, attach a card and send. You can post your gift to your friend’s timeline or send it privately. Your friend can then unwrap a preview of the gift and it will show up on their doorstep a few days later. You can pay right away or add your payment details later. Your […]
After a successful Now / Next / Why event in London this week, Contagious share their take on Brand as Interface in New York. Now / Next / Why is taking place on Tuesday 9th October 2012, from 9am- 2pm at the CUNY Graduate Center, 365 Fifth Avenue, New York. In addition to speakers from Contagious […]
Bio Suisse mandated the agency to develop a campaign that focuses on the strict guidelines of Bio Suisse, while showing the passion and the extra expense of organic farmers. Last but not least, the idea of the slogan “Bring back the taste of” pay.4961038649610386
Ogilvy & Mather Asia Pacific has won five IPA Effectiveness Awards in 2012 for work from India, China, Singapore, Hong Kong and Taiwan. O&M is the only agency in Asia to win any awards in this global competition and the colour of the metal will be revealed at the awards ceremony on 29 October at […]