New partnership provides independent brand lift data to highlight the effectiveness of brand advertiser campaigns Global ad tech company, Brand Metrics, which helps publishers measure the effectiveness of digital advertising, has developed a pioneering partnership with leading lifestyle publisher, mindbodygreen, highlighting the importance of context in advertising, and how this can help to build brands, […]
The digital insurance brand’s metaverse museum pranks competition The LAQO Metaverse Insurance Museum is the first of a kind in the world, located on the Decentraland metaverse platform. The visitors can go through the old-fashioned insurance experience, such as filling out endless forms or forever waiting in line at the counter for insurance officers to […]
Warner Bros. Discovery is launching an innovative Snapchat AR campaign to drive buzz for the upcoming Barbie movie. Landmarks around the world are being transformed for global Snapchatters to experience the Barbie Land fun with Tower Bridge, London branded in Barbie colours to celebrate the film’s release. Snapchatters are able to scan the iconic venue using the Barbie Lens and see […]
Younger Millennials Consume Content Across All Formats Equally InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its 2023 survey about streaming subscription behaviour and found that younger consumers’ content preferences show a significant shift in the types of content they gravitate toward. The survey shows […]
Data-driven email marketing specialist preps raft of new products and services and builds out new advisory board Customer acquisition specialist esbconnect has successfully completed a management buyout. CEO and co-founder Suzanna Chaplin takes the reins and will steer the company’s first-party services into the cookieless ecosystem, at a time when email is finding fresh relevance […]
Carbon1 is helping to advance sustainability in the digital supply chain with SeenThis’ adaptive streaming technology. SeenThis, the adaptive streaming technology specialist, is thrilled to announce a strategic partnership with Carbon1 in South Africa. This collaboration aims to empower South African brands by delivering faster, high-quality digital advertising while significantly minimising carbon emissions. Together, Carbon1 […]
Modern Formula creates launch campaign Full-service media agency Modern Formula (MoFo) has designed a digital creative and paid social campaign for Instagram and Facebook to support the launch of e-bicycle company Euphree’s City Robin X+, an e-bike that is billed as “Better, stronger, and more comfortable.” Euphree is a practical e-bike alternative for eco- and […]
Elvie, the innovative FemTech brand whose mission is to improve women’s lives through smarter technology, has launched a global social media campaign encouraging women to take charge of their pelvic floor health by using its Elvie Trainer. The Elvie Trainer is a cutting-edge piece of technology helping women to correctly and consistently train their pelvic […]
In less than a month, the French women’s football team will play their 1st match in its most important international competition of the year, against Jamaica. This is a key moment for Orange, who has been a committed partner of all types of football for more than 24 years, and of the French Football Federation since […]
DELSEY PARIS, the European leader in premium luggage and the world’s second largest, announces its partnership with creative agency FRED & FARID PARIS for the launch of its new global communication campaign. Since its inception in Paris in 1946, DELSEY PARIS has established itself as one of the most recognized and sought-after luggage and accessories […]
